Panasonic
Shiodome Bld. 1-5-1 Higashi Shimbashi, Minato-ku,
Tokyo, 105-8301,
Japan
Tokyo, 105-8301,
Japan
81 6-6908-1551
Manufacturing
Panasonic Technographics
Panasonic Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Panasonic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90000 Panasonic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Panasonic has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, Cornerstone Offboarding for Offboarding in 2017, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Panasonic is running and its propensity to invest more and deepen its relationship with Microsoft , Cornerstone OnDemand , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Panasonic revenues, which have grown to $22.94 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Panasonic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Panasonic Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | Japan Business Systems | 2021 | 2022 |
In 2021 Panasonic Solution Technology Co., Ltd. implemented Microsoft Dynamics 365 for Finance and Operations as the core of its next-generation mission-critical platform in an effort to centralize transactional and management reporting functions under a single ERP Financial solution. The formal decision was taken in January 2021 and the project moved into construction with a production go-live for the first phase in April 2022, with Project Operations scheduled for release in February 2023.
The implementation combined multiple Dynamics 365 modules, explicitly leveraging Sales, Finance, Supply Chain Management, and Project Operations within Microsoft Dynamics 365 for Finance and Operations to standardize order-to-cash, project accounting, and opportunities management. The deployment used dual-write synchronization to provide near real-time data consistency between Sales and SCM/Finance, and Power Automate was applied to streamline and automate selected project and approval workflows.
Integration architecture emphasized Microsoft Power Platform connectivity, using Power BI for management dashboards and Microsoft Teams as a consumption channel for those dashboards, and providing browser-based entry to the core system to support hybrid work. Japan Business Systems Co., Ltd. acted as the implementation partner, executing module configuration, dual-write setup, Power Platform flows, and Power BI report development.
Operational rollout was organized with key on-site domain experts from multiple sites driving requirements, comprehensive testing, and user acceptance testing, these local champions led user education and created site-specific workflows and manuals to establish operational rules. The program centralized the lifecycle from case initiation through sales closure and extended governance to enable company-wide visibility and standardized data entry practices across departments.
Explicit outcomes reported include elimination of multiple entries across applications, reduced burden of data entry work, and strengthened corporate structure through highly real-time management data visualized in Power BI. The initiative also positioned Panasonic Solution Technology to commercialize its Dynamics 365 implementation experience as a future business pillar, and the project was recognized internally with consecutive Fine Play Awards and an Annual Award.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | Legacy | Cornerstone Offboarding | Offboarding | HCM | n/a | 2017 | 2018 |
In 2017, Panasonic implemented Cornerstone Offboarding as part of a global Cornerstone OnDemand HR and talent management deployment that also included onboarding and broader talent processes. Cornerstone Offboarding was delivered as a component of the Cornerstone talent lifecycle modules, and the deployment supported HR and learning administration across multiple countries to improve consistency and compliance. This implementation positioned Cornerstone Offboarding to operate alongside onboarding and talent modules to create a contiguous talent lifecycle workflow.
The implementation included standardized offboarding workflows and configurations typical of Offboarding solutions, including structured exit checklists, role based task orchestration for HR closure, learning reassignment and compliance documentation aligned to regional requirements. Operational scope covered HR and learning administration teams across Panasonic's international footprint, with governance focused on consistent process definitions, centralized template management and repeatable compliance steps to ensure uniform handoffs. Cornerstone Offboarding was embedded into Panasonic's talent management function to reinforce procedural consistency across sites.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2025 | 2025 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2021 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2007 | 2007 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2021 | 2022 |
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Tag Management | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2021 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Security Cameras | Physical Security |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Panasonic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Panasonic Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Panasonic Technographics
Panasonic is a Manufacturing organization based in Japan,
with around 90000 employees and annual revenues of $22.94 billion.
Panasonic operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Cornerstone Offboarding and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Offboarding and Chatbots and Conversational AI.
Panasonic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Cornerstone OnDemand and Salesforce.
Panasonic recently adopted applications including
Pacvue Commerce in 2025, Oracle Cloud Infrastructure in 2024 and Salesforce Audience Studio in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Panasonic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Panasonic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Panasonic technographics profile,
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