Capelle aan den IJssel, 2909 LM,
Netherlands
Clever Strategy
Clever Strategy, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Clever Strategy collaboration with software players such as Marigold empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Clever Strategy | Marigold | Selligent by Marigold | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Hunkemöller | Retail | 7000 | $612M | Netherlands | Marigold | Selligent by Marigold | Marketing Automation | 2023 |
In 2023 Hunkemöller implemented Selligent by Marigold as its email CRM platform within its Marketing Automation program across its pan European retail operations. The decision targeted centralized email campaign management and audience orchestration for marketing and eCommerce teams across multiple country markets.
Selligent by Marigold was configured to leverage Smart Audiences and AI driven send time optimization, known as STO, to refine segmentation and automate individualized send time decisions. The implementation included email CRM workflows, Smart Audiences configuration for dynamic segmentation, and STO tuning to reduce message overlap and limit marketing fatigue while improving targeting precision.
The rollout was delivered with agency partner Clever Strategy and was scoped to support pan European online performance objectives for orders and revenue. Operational coverage focused on marketing, CRM, and online merchandising teams, aligning campaign execution across regional markets and centralized campaign planning.
According to vendor materials the initiative drove meaningful uplifts in orders and revenue, while improving open rates and campaign efficiency and reducing marketing fatigue through STO and Smart Audiences. Governance and operational ownership rested with Hunkemöller marketing leadership and the agency partner for ongoing audience modeling and send time refinement.
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Buyer Intent: Companies Evaluating Clever Strategy Services
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