Hunkemöller
Hunkemöller Technographics
Hunkemöller Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hunkemöller and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Hunkemöller employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hunkemöller has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2024, Microsoft 365 for Collaboration in 2018, Salesforce Commerce Cloud for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hunkemöller is running and its propensity to invest more and deepen its relationship with SAP , Adyen , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hunkemöller revenues, which have grown to $612.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hunkemöller intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hunkemöller Tech Stack and Enterprise Applications
Hunkemöller ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024, Hunkemoeller implemented SAP S/4HANA Cloud Private Edition on Google Cloud via the RISE with SAP offering, deploying SAP S/4HANA Cloud as its ERP Financial backbone. The initiative positions Hunkemoeller to centralize core financials and transactional processing across its retail and wholesale footprint while enabling industry-specific capabilities for fashion operations.
The implementation includes the SAP S/4HANA solution for fashion and vertical business to support end to end business flows from design through wholesale and retail. Functional emphasis is on core finance, inventory and assortment management, order-to-cash and wholesale order handling, and commercial controls to optimize cost and margins. The program also targets personalized customer insights by leveraging membership and behavioral data, enabling scenarios such as predictive repeat purchase offers and targeted promotional orchestration.
Architecturally the deployment uses SAP S/4HANA Cloud Private Edition hosted on Google Cloud, provisioned through RISE with SAP, allowing Hunkemoeller to run the SAP S/4HANA Cloud application within a cloud host model. Operational scope covers the companys omnichannel footprint of more than 850 retail stores and 15 online stores across 23 countries, and addresses retail, wholesale and franchise sales channels alongside central merchandising, planning and IT functions.
Governance and rollout are positioned as a staged program to unify fashion-specific processes on a single platform, with SAP engagement cited as part of the delivery collaboration. Expected outcomes stated by the company include faster collection-to-channel cycles, improved inventory and cost optimization, higher margins and more personalized customer experiences driven by data enabled by the SAP S/4HANA Cloud solution.
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2022 | 2022 |
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Hunkemöller Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Hunkemoller implemented Microsoft 365 for Collaboration. Microsoft 365 is used on their website and as the retailer's cloud collaboration platform, establishing a single vendor tenancy for email, document collaboration and team communication across the organization.
The deployment leverages Microsoft 365 capabilities typical of the Collaboration category, including Exchange Online email, Microsoft Teams chat and meetings, SharePoint Online intranet and OneDrive file storage to support content management and cross functional collaboration. Operational use focuses on corporate collaboration workflows and coordination between merchandising, marketing and store support teams, with governance expressed through centralized cloud tenancy controls, identity and access policies, and content sharing rules to manage external facing and internal website related collaboration.
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Collaboration | Collaboration |
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2022 | 2022 |
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Hunkemöller eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Hunkemöller implemented Salesforce Commerce Cloud. Hunkemöller uses Salesforce Commerce Cloud to power its eCommerce presence on the consumer facing website hunkemoller.nl, deploying the cloud hosted SaaS commerce platform to manage the online storefront and customer facing catalog.
The implementation centers on core eCommerce capabilities typical of the category, including product catalog and merchandising, site content management, checkout and order capture workflows, and promotion orchestration. The deployment follows a SaaS architecture provided by Salesforce Commerce Cloud, enabling centralized storefront configuration and runtime commerce services for web channels. Operationally the system supports retail merchandising, digital marketing, and online sales functions across Hunkemöller’s consumer ecommerce operations.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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Hunkemöller SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2023 | 2023 |
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Hunkemöller CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Hunkemöller EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Hunkemöller ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Hunkemöller TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Hunkemöller PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Hunkemöller IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Hunkemöller CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Hunkemöller
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hunkemöller Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hunkemöller IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hunkemöller digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hunkemöller Technographics
Hunkemöller is a Retail organization based in Netherlands,
with around 7000 employees and annual revenues of $612.0 million.
Hunkemöller operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like ERP Financial, Collaboration and eCommerce.
Hunkemöller has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Salesforce.
Hunkemöller recently adopted applications including
nShift Returns Management in 2023, Selligent by Marigold in 2023 and Klarna Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hunkemöller’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hunkemöller’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hunkemöller technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.