Sacramento, 95825, CA,
United States
Cloud Pathfinder Consulting
Cloud Pathfinder Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Cloud Pathfinder Consulting collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Cloud Pathfinder Consulting | Salesforce | Salesforce Pardot | Marketing Automation | CRM |
| Cloud Pathfinder Consulting | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Acuity Brands | Manufacturing | 13200 | $3.8B | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2018 |
In 2018 Acuity Brands implemented Salesforce Sales Cloud to strengthen collaboration between marketing and sales and to centralize lead and campaign management across its global operations. The rollout targeted the companys marketing and demand generation functions, aligning Salesforce Sales Cloud with the organizations Sales Automation,CRM,Sales Engagement objectives to close information silos between teams.
The implementation emphasized Sales Cloud capabilities for lead management, campaign alignment, opportunity tracking, and marketing analytics, with configuration work to support more personalized and targeted campaigns. Cloud Pathfinder Consulting provided strategy, execution, and ongoing support, and also delivered CPQ advisory to refine the sales process and reduce friction in quoting and deal handoffs.
Integrations focused on connecting Salesforce Sales Cloud to existing marketing tooling, including Pardot and other marketing systems, and on replacing Mailchimp for campaign orchestration to enable a seamless sync with sales records. Operational coverage extended across Acuity Brands sites in the United States, Europe, and Asia, concentrating on marketing and sales teams and their shared workflows.
Governance changes included offloading Salesforce administration from the marketing team to Cloud Pathfinder Consulting as part of a managed advisory model, allowing marketers to focus on campaign execution rather than platform maintenance. As a result Acuity Brands now reports a more robust marketing system with improved analytics, lead management, and cross-team collaboration between tools and teams, while CPQ advisory work aimed to further increase process consistency and reduce information silos.
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Acuity Brands | Manufacturing | 13200 | $3.8B | United States | Salesforce | Salesforce Pardot | Marketing Automation | 2018 |
In 2018, Acuity Brands implemented Salesforce Pardot as its Marketing Automation platform to improve marketing and sales collaboration across its global operations in the United States, Europe, and Asia. The project replaced Intuit Mailchimp and moved the company onto a unified Salesforce-centric marketing stack to reduce information silos between Sales and Marketing.
Salesforce Pardot was configured to support campaign alignment, lead management, lead qualification and conversion workflows, and enhanced marketing analytics. The implementation emphasized segmentation, automated campaign orchestration, and marketing reporting to provide more targeted, personalized campaigns and clearer visibility into marketing-sourced leads.
Cloud Pathfinder Consulting served as the implementation and advisory partner, providing strategy, direction, and hands-on execution, and also delivering CPQ advisory to refine Acuity Brands sales processes. The deployment integrated Salesforce Pardot with the companys Salesforce CRM instance to enable bidirectional lead sync and to align marketing automation data with sales pipeline activities, improving coordination between marketing automation and sales execution.
Operational ownership rested with the marketing organization under the Director of Demand Generation, with Cloud Pathfinder handling configuration and ongoing support so marketers could focus on campaign strategy rather than platform administration. Reported outcomes include a more robust marketing system, improved analytics and lead management, better collaboration between tools and teams, and strengthened campaign alignment, lead qualification and conversion capabilities.
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