London, W6 7NL,
United Kingdom
Dunnhumby
Dunnhumby, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Dunnhumby collaboration with software players such as Eagle Eye AIR empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Dunnhumby | Eagle Eye AIR | Eagle Eye AIR Loyalty Platform | Customer Loyalty | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
John Lewis & Partners | Retail | 69000 | $15.0B | United Kingdom | Eagle Eye AIR | Eagle Eye AIR Loyalty Platform | Customer Loyalty | 2023 |
In 2023, John Lewis & Partners engaged Eagle Eye AIR to deploy the Eagle Eye AIR Loyalty Platform. The Eagle Eye AIR Loyalty Platform, categorized as Customer Loyalty, was contracted alongside dunnhumby to deliver a pan-partnership loyalty and personalisation platform across John Lewis and Waitrose in the United Kingdom, with a planned launch in 2024.
Implementation scope focuses on unifying store, web and app touchpoints and enhancing CRM and marketing personalisation, with the platform expected to serve partnership wide campaign orchestration and member management. Module usage is inferred to include loyalty management and real-time personalised promotions, complemented by standard Customer Loyalty capabilities such as customer segmentation, offer orchestration and real-time decisioning to support personalised promotions at point of interaction.
dunnhumby is named as the data science and analytics partner, responsible for analytics modelling and Customer Loyalty segmentation to feed Eagle Eye AIR decisioning and promotion engines. Governance and rollout are framed as a pan-partnership programme, aligning marketing, CRM, e-commerce and store operations under centralized orchestration and phased launch planning across the United Kingdom, targeting a 2024 go live.
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Buyer Intent: Companies Evaluating Dunnhumby Services
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