ONE Marketing A/S
ONE Marketing A/S, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. ONE Marketing A/S collaboration with software players such as IBM empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Alm. Brand A/S | Insurance | 2294 | $1.3B | Denmark | IBM | IBM ExperienceOne | Customer Engagement | 2011 |
In 2011, Alm. Brand A/S implemented IBM ExperienceOne to support enterprise Customer Engagement. The deployment targeted the insurer s marketing and customer communications functions and was delivered by ONE Marketing A/S as the implementation and application management partner. IBM ExperienceOne was configured to centralize campaign orchestration and customer profile management for Alm. Brand A/S.
Configuration work focused on core Customer Engagement capabilities including campaign management, audience segmentation and profile management, multichannel campaign orchestration, automated campaign workflows, and reporting and analytics. The implementation leveraged the Unica capabilities within IBM ExperienceOne to enable rule based targeting and scheduled campaign automation consistent with enterprise marketing operations.
Data integration included Microsoft data warehousing services to consolidate customer profiles and feed segmented audiences into IBM ExperienceOne, supporting batch and scheduled data loads for campaign execution. The implementation connected marketing workflows to centralized data services to ensure single source customer data for segmentation and measurement within the Customer Engagement platform.
Governance and operating model were established by ONE Marketing A/S and Alm. Brand A/S through structured requirements capture, solution design, programming, project management, and ongoing application management. The engagement included advisory services and data warehousing responsibilities to maintain campaign data pipelines and sustain IBM ExperienceOne as the primary Customer Engagement engine for marketing and customer communications.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating ONE Marketing A/S Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||