Palo Alto, 94301, CA,
United States
Opentrends
Opentrends, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Opentrends collaboration with software players such as SEIDOR Analytics empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Opentrends | SEIDOR Analytics | SEIDOR Harbinger | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Adevinta Motor Spain | Automotive | 600 | $60M | Spain | SEIDOR Analytics | SEIDOR Harbinger | Marketing Automation | 2021 |
In 2021, Adevinta Motor Spain implemented SEIDOR Harbinger for Marketing Automation. The deployment targeted the Marketing function in Spain and was applied to the coches.net and motos.net sites, with SEIDOR Analytics delivering the SEIDOR Harbinger platform and Opentrends operating marketing-automation workflows.
Implementation emphasized functional capabilities common to Marketing Automation, specifically recurring alerting, blog subscription management and CRM-driven campaign orchestration. SEIDOR Harbinger was configured to manage automated alert workflows, subscription lifecycle messages and campaign triggers driven by CRM signals, linking site subscription events to CRM records for campaign execution.
Operational governance centralized workflow operation under Opentrends and SEIDOR Analytics, aligning campaign execution with the in-country Marketing team and standardizing automated audience engagement processes across both sites. Project notes indicate the work increased automation of alerts and audience engagement, with SEIDOR Harbinger serving as the marketing automation engine for Adevinta Motor Spain.
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InfoJobs Italy | Media | 30 | $7M | Italy | SEIDOR Analytics | SEIDOR Harbinger | Marketing Automation | 2021 |
In 2021, InfoJobs Italy implemented SEIDOR Harbinger for Marketing Automation, engaging vendor SEIDOR Analytics and implementation partner Opentrends to support the deployment. The initiative targeted the process area Marketing in Italy and focused on marketing-automation activities across InfoJobs Italy's multi-brand footprint.
SEIDOR Harbinger was applied to orchestrate transactional messages and onboarding flows and to centralize campaign operations across brands. Opentrends supported campaign configuration, automation workflow design, and operational runbooks for transactional messaging and onboarding, enabling streamlined cross-brand communications and campaign operations. Governance combined vendor and partner responsibilities for campaign governance, operational support, and ongoing configuration management consistent with Marketing Automation functional patterns.
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Buyer Intent: Companies Evaluating Opentrends Services
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