Chicago, 60654, IL,
United States
Reach3 Insights
Reach3 Insights, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Reach3 Insights collaboration with software players such as Rival Technologies empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Reach3 Insights | Rival Technologies | Rival Tech Platform | Customer Analytics | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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|
Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | Rival Technologies | Rival Tech Platform | Customer Analytics | 2020 |
In 2020, Diageo rebuilt its Spirits Insiders insight community on the Rival Tech Platform in partnership with Reach3 Insights. The Rival Tech Platform was deployed as a Customer Analytics application to capture mobile first, in the moment consumer feedback to support go to market, packaging and retail strategies for Diageo's global portfolio.
Implementation emphasized community management and mobile data collection capabilities, configurable surveys and in the moment feedback capture, and dashboarding for segmentation and trend analysis. Configuration work focused on lightweight mobile user experience, automated tagging workflows, and stakeholder facing dashboards that surface consumer signals to marketing and trade teams, with Reach3 Insights orchestrating fieldwork and operational setup.
Governance combined community moderation controls and role based access to insight dashboards, and established processes to route validated consumer input into product launch and retail planning forums. The Rival Tech Platform rollout targeted the Spirits Insiders community and scaled practices across markets, and the solution improved speed to insight and influenced product launches and retail and marketing decisions across Diageo’s global portfolio.
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Buyer Intent: Companies Evaluating Reach3 Insights Services
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