Diageo

16 Great Marlborough St,
London, W1F 7HS,
United Kingdom

https://www.diageo.com/

44 20 7947-9100

Consumer Packaged Goods

Diageo Technographics

Diageo Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Diageo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30092 Diageo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Diageo has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2016, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Diageo is running and its propensity to invest more and deepen its relationship with MicroStrategy , Infinite Computer Solutions , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Diageo revenues, which have grown to $20.27 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diageo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Diageo Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
MicroStrategy	IBM Cognos Business Intelligence	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2016	2018

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Infinite Computer Solutions	Legacy	Infinite BrassRing ( Formerly IBM Kenexa BrassRing )	Applicant Tracking System	HCM	n/a	2014	2018
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2012	2013
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Video Interviewing	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2019	2019

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2018	2018

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2017	2017

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2009	2009
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2007	2007
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2015	2015

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Demand Forecasting and Planning, Advanced Planning and Scheduling	SCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Warehouse Management	SCM	Subscribe	2019	2019

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2012	2012

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2015	2015

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2019	2020
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2015	2015

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Risk Management	TRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2014	2015

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2019	2019

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2015	2015

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2019	2019

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2013	2013

IT Decision Makers and Key Stakeholders at Diageo

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Business Intelligence Director, North America	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP Business Analytics	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director, Business Analytics	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Finance - Global Travel Middle East Key Accounts	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Operations Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	IT Director -Europe and Africa	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director, Indonesia	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director, Europe	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Managing Director - Global Travel	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Sales Director, GB Off Trade	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	SAP Enterprise Architect	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director Global Route to Consumer (Commercial & Supply Chain Transformation)	Director	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Project Finance Director - Logistics procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	CTO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Commercial Director - Global Travel	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Finance Global Supply & Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	President, Global Supply & Procurement and Chief Sustainability Officer	CXO	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Head of Indirects Global Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global Procurement Director - Transformation, Value Lead	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global IS Procurement Director	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Global Procurement Director	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Head of Indirects Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief HR Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	EVP Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Innovation Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Business Systems Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director Supply Chain	Director	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Warehouse, Shipping & Logistics Manager	Manager	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Data & Analytics Transformation Director	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Global HR Director Digital & Technology	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of Global Customer Delight	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Global Director - Customer Capability	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	HR Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Payroll and Benefits Officer	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global HR Transformation Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of Talent Engagement & Head of HR, Global Travel Retail	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief HR Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Talent Engagement Operations	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director of Employee Experience & HR Transformation	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Head Europe Region	Director	HR	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by Diageo Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Diageo Technographics

Analytics and BI

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HCM

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IaaS

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ITSM

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Collaboration

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CRM

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SCM

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Content Management

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eCommerce

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