Diageo
Location
16 Great Marlborough Street,
London, W1F 7HS,
United Kingdom
Website
https://www.diageo.com/
Phone
44 20 7947-9100
Artw industry
Consumer Packaged Goods
Employee
Revenue

Diageo Technographics

Diageo Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Diageo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30092 Diageo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Diageo has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2016, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Diageo is running and its propensity to invest more and deepen its relationship with MicroStrategy , Infinite Computer Solutions , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Diageo revenues, which have grown to $20.27 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diageo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Diageo Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
MicroStrategy IBM Cognos Business Intelligence MicroStrategy ONE Analytics Analytics and BI Analytics and BI n/a 2016 2018
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Infinite Computer Solutions Legacy Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) Applicant Tracking System HCM n/a 2014 2018
Benefits Administration HCM 2020 2020
Compensation Management HCM 2018 2018
Core HR HCM 2018 2018
Employee Recognition and Rewards Management HCM 2020 2020
Employee Self Service HCM 2021 2021
HR Service Delivery HCM 2022 2022
Payroll HCM 2012 2012
Payroll HCM 2015 2015
Recruiting, Applicant Tracking System HCM 2024 2024
Time and Attendance HCM 2012 2013
Time and Attendance HCM 2018 2018
Video Interviewing HCM 2020 2020
Workforce Analytics HCM 2019 2019
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Performance Management ITSM 2020 2020
Application Performance Management ITSM 2021 2021
IT Service Management ITSM 2019 2019
IT Service Management ITSM 2018 2018
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2017 2017
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
CRM CRM 2009 2009
CRM CRM 2007 2007
Customer Analytics CRM 2012 2012
Customer Data Platform CRM 2020 2020
Customer Experience CRM 2018 2018
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2015 2015
SCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Demand Forecasting and Planning, Advanced Planning and Scheduling SCM 2016 2016
Supply Chain Management SCM 2019 2019
Warehouse Management SCM 2019 2019
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Signing Content Management 2021 2021
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
eCommerce eCommerce 2012 2012
EPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
EPM EPM 2015 2015
Financial Consolidation and Close EPM 2015 2015
Financial Consolidation and Close EPM 2016 2016
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2019 2020
ERP Financial ERP Financial Management 2021 2022
Expense Management ERP Financial Management 2013 2013
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Risk Management TRM 2015 2015
Treasury Management TRM 2014 2015
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
Procurement
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Procurement Procurement 2015 2015
Supplier Relationship Management Procurement 2015 2015
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2019 2019
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Travel Management ERP Services and Operations 2013 2013
IT Decision Makers and Key Stakeholders at Diageo
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Diageo Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Diageo Technographics

Diageo is a Consumer Packaged Goods organization based in United Kingdom, with around 30092 employees and annual revenues of $20.27 billion.

Diageo operates a diverse technology stack with applications such as MicroStrategy ONE Analytics, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and Microsoft Azure Cloud Services, covering areas like Analytics and BI, Applicant Tracking System and Application Hosting and Computing Services.

Diageo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MicroStrategy, Infinite Computer Solutions and Microsoft.

Diageo recently adopted applications including Workday Recruiting in 2024, ServiceNow HR in 2022 and Zellis MyView in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Diageo’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Diageo’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Diageo technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.