AI Buyer Insights:

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

Diageo
Location
16 Great Marlborough Street,
London, W1F 7HS,
United Kingdom
Website
https://www.diageo.com/
Phone
44 20 7947-9100
Artw industry
Consumer Packaged Goods
Employee
Revenue

Diageo Technographics

Diageo Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Diageo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30092 Diageo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Diageo has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2016, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Diageo is running and its propensity to invest more and deepen its relationship with MicroStrategy , Infinite Computer Solutions , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Diageo revenues, which have grown to $20.27 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diageo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Diageo Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
MicroStrategy IBM Cognos Business Intelligence MicroStrategy ONE Analytics Analytics and BI Analytics and BI n/a 2016 2018
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Infinite Computer Solutions Legacy Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) Applicant Tracking System HCM n/a 2014 2018
Benefits Administration HCM 2020 2020
Compensation Management HCM 2018 2018
Core HR HCM 2018 2018
Employee Recognition and Rewards Management HCM 2020 2020
Employee Self Service HCM 2021 2021
HR Service Delivery HCM 2022 2022
Payroll HCM 2012 2012
Payroll HCM 2015 2015
Recruiting, Applicant Tracking System HCM 2024 2024
Time and Attendance HCM 2012 2013
Time and Attendance HCM 2018 2018
Video Interviewing HCM 2020 2020
Workforce Analytics HCM 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application Performance Management ITSM 2020 2020
Application Performance Management ITSM 2021 2021
IT Service Management ITSM 2019 2019
IT Service Management ITSM 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2017 2017
Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Blockchain Platform Blockchain 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
CRM CRM 2009 2009
CRM CRM 2007 2007
Customer Analytics CRM 2012 2012
Customer Analytics CRM 2025 2025
Customer Analytics CRM 2023 2023
Customer Data Platform CRM 2020 2020
Customer Experience CRM 2018 2018
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2015 2015
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Demand Forecasting and Planning, Advanced Planning and Scheduling SCM 2016 2016
Supply Chain Management SCM 2019 2019
Warehouse Management SCM 2019 2019
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Signing Content Management 2021 2021
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2012 2012
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
EPM EPM 2015 2015
Financial Consolidation and Close EPM 2015 2015
Financial Consolidation and Close EPM 2016 2016
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2019 2020
ERP Financial ERP Financial Management 2021 2022
Expense Management ERP Financial Management 2013 2013
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Generative AI Platforms AI Development 2024 2024
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Risk Management TRM 2015 2015
Treasury Management TRM 2014 2015
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
PLM and Engineering
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Intellectual Property Management PLM and Engineering 2011 2011
Internet of Things
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
IoT Platform Internet of Things 2012 2012
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Procurement Procurement 2015 2015
Supplier Relationship Management Procurement 2015 2015
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2019 2019
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Travel Management ERP Services and Operations 2013 2013
IT Decision Makers and Key Stakeholders at Diageo
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Diageo Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Diageo Technographics

Diageo is a Consumer Packaged Goods organization based in United Kingdom, with around 30092 employees and annual revenues of $20.27 billion.

Diageo operates a diverse technology stack with applications such as MicroStrategy ONE Analytics, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and Microsoft Azure Cloud Services, covering areas like Analytics and BI, Applicant Tracking System and Application Hosting and Computing Services.

Diageo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MicroStrategy, Infinite Computer Solutions and Microsoft.

Diageo recently adopted applications including Kantar Customer Analytics in 2025, DV Pinnacle in 2025 and Workday Recruiting in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Diageo’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Diageo’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Diageo technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.