Omaha, 68117-1004, NE,
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Springbok
Springbok, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Springbok collaboration with software players such as Marigold empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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HEMA | Retail | 17000 | $4.3B | Netherlands | Marigold | Selligent by Marigold | Marketing Automation | 2024 |
In 2024 HEMA implemented Selligent by Marigold as its Marketing Automation platform to build personalized lifecycle and reactivation campaigns for CRM and retention across the Netherlands and neighbouring markets, with system integrator Springbok supporting the deployment. The implementation focused on multi-channel campaign orchestration and data-driven journey orchestration tied to HEMA’s loyalty program.
Selligent by Marigold was configured to execute lifecycle segmentation, reactivation workflows, and personalized creative delivery across campaign touchpoints, using behavioral and loyalty signals to inform messaging and timing. Functional capabilities emphasized audience segmentation, automated journey orchestration, creative personalization, and campaign performance tracking to support retention and win-back use cases.
Integrations centered on linking loyalty program data and CRM records to the Marketing Automation environment to create unified customer profiles, enabling cross-channel activation across email, on-site and mobile channels. Operational coverage remained regional, focused on the Netherlands and adjacent markets, and included coordination between marketing, CRM, and loyalty teams for campaign execution and measurement.
Governance established cross-functional campaign ownership and operational handoff supported by Springbok, with centralized templates and performance monitoring for rollout control. Per the vendor case study the program reactivated 24% of targeted customers and delivered approximately +17% online revenue while improving click through rates and lowering unsubscribe rates, outcomes tied to the Selligent by Marigold implementation and the loyalty-linked journey strategy.
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Buyer Intent: Companies Evaluating Springbok Services
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