HEMA Technographics
HEMA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HEMA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17000 HEMA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HEMA has purchased the following applications: Adyen for Payment Processing in 2020, BRANDMANNEN Recruitment Marketing for Candidate Relationship Management in 2022, Zendesk Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HEMA is running and its propensity to invest more and deepen its relationship with Adyen , BRANDMANNEN , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HEMA revenues, which have grown to $4.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HEMA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HEMA Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 HEMA deployed Adyen for Payment Processing on its website, integrating the Adyen payment layer directly into the retailer's e-commerce checkout flow. The implementation situates Adyen as the primary payment gateway responsible for online card authorizations and acceptance of local and international payment methods on HEMA's web storefront.
The deployment leverages standard Payment Processing capabilities, including payment authorization and settlement workflows, tokenization for card-on-file use cases, and reconciliation data exports to support finance operations. Configuration focused on web checkout integration and server side API calls to process transactions, with implementation of hosted or embedded payment components to manage PCI scope and customer payment data flow.
Operationally the Adyen deployment impacts HEMA's e-commerce, payments operations, and finance functions, centralizing online payment acceptance for the website channel. Governance emphasis was placed on payment reconciliation processes and operational handoffs between online commerce teams and finance, aligning settlement feeds and transaction reporting with existing accounting workflows.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BRANDMANNEN | Legacy | BRANDMANNEN Recruitment Marketing | Candidate Relationship Management | HCM | n/a | 2022 | 2022 |
In 2022, HEMA deployed BRANDMANNEN Recruitment Marketing, a Candidate Relationship Management application to support HR and recruiting operations in the Netherlands. The engagement was structured as a five month recruitment marketing campaign focused on four urgent target groups, store staff, horeca staff, drivers, and team leaders, aligning the application to frontline hiring needs.
The implementation emphasized recruitment marketing capabilities including campaign segmentation, audience targeting, and pixel tracking to instrument candidate flow from impression to application. BRANDMANNEN Recruitment Marketing was configured to capture digital touch points and feed conversion events into a measurement layer, supporting continuous campaign optimization and candidate pool building.
Integrations were explicitly implemented with assessment tooling, notably Harver, and pixel tracking was used to measure channel performance and application conversions. Operational scope was HR and recruiting in the Netherlands, with campaign orchestration layered over local recruitment channels and reporting pipelines that delivered results to HR leadership.
Governance focused on campaign cadence and leadership reporting, with Brandmannen providing ongoing measurement and candidate flow insights during the five month engagement. The campaign generated millions of impressions and produced hundreds of hires and applicants, the case listing approximately 728 applications across the target groups, and results were reported to HEMA leadership for recruitment decision making.
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Core HR | HCM |
|
2015 | 2015 |
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Video Interviewing | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, HEMA implemented Zendesk Chat on its website, adopting a Chatbots and Conversational AI approach to capture real time shopper interactions. The deployment targeted the retailer's online storefront to provide conversational touchpoints for pre sale and post sale customer inquiries.
Zendesk Chat was configured as an on site chat widget delivering real time messaging, proactive triggers, canned responses, and chat routing to customer service agents. Zendesk Chat configuration emphasized automated greetings and quick reply workflows common to Chatbots and Conversational AI, enabling standardized handling of frequent ecommerce queries and reducing manual triage of incoming web requests.
Operational coverage focused on HEMA's ecommerce and customer service functions, embedding the chat application into the public site to centralize web channel conversations. Governance concentrated on agent workflow alignment, maintenance of scripted response libraries, and web channel management to operationalize conversational support across online touchpoints.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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IT Service Management | ITSM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HEMA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by HEMA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HEMA IT executives and key decision makers. This section highlights HEMA's latest recorded technology evaluations, including DaXtra Parsing for Recruiting on 2025-01-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HEMA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD HEMA Technographics
HEMA is a Retail organization based in Netherlands,
with around 17000 employees and annual revenues of $4.25 billion.
HEMA operates a diverse technology stack with applications such as
Adyen, BRANDMANNEN Recruitment Marketing and Zendesk Chat,
covering areas like Payment Processing, Candidate Relationship Management and Chatbots and Conversational AI.
HEMA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, BRANDMANNEN and Zendesk.
HEMA recently adopted applications including
Selligent by Marigold in 2024, DocuSign eSignature in 2023 and BRANDMANNEN Recruitment Marketing in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HEMA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HEMA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HEMA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.