Minneapolis, 55402, MN,
United States
The Stable
The Stable, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. The Stable collaboration with software players such as StackAdapt empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| The Stable | StackAdapt | StackAdapt Platform | Marketing Analytics,Campaign Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Pit Viper | Retail | 100 | $40M | United States | StackAdapt | StackAdapt Platform | Marketing Analytics,Campaign Management | 2021 |
In 2021, Pit Viper implemented the StackAdapt Platform to support digital marketing on its website, adopting the Marketing Analytics,Campaign Management application to centralize programmatic campaign operations. The Stable served as the implementation partner and led deployment activities on the Pit Viper website, establishing the StackAdapt Platform as the primary tool for ad campaign orchestration and analytics.
The implementation focused on core campaign management and measurement capabilities inherent to the Marketing Analytics,Campaign Management category, including campaign setup and scheduling, audience targeting and segmentation, creative asset management, and real time performance dashboards. The StackAdapt Platform was configured to manage programmatic media controls and expose analytics views for marketing and demand generation stakeholders.
Deployment included client side tagging and measurement pixel placement on the Pit Viper website to feed impression and engagement signals into the StackAdapt Platform, enabling on site event tracking and campaign attribution workflows. Operational ownership landed with Pit Viper marketing teams, who use the StackAdapt Platform to plan, activate, and monitor digital campaigns and to coordinate with The Stable for ongoing optimization support.
Governance and rollout emphasized centralized campaign workflows and approval processes, with The Stable providing initial configuration, training, and documentation for campaign operations. The implementation narrative centers on the StackAdapt Platform as the on site execution and analytics layer for Pit Viper’s marketing function, without additional third party system integrations disclosed in the source notes.
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Buyer Intent: Companies Evaluating The Stable Services
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