Warrendale, 15086, PA,
United States
Tier1
Tier1, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Tier1 collaboration with software players such as Comerzzia, Oracle and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Tier1 | Oracle | Oracle E-Business Suite | ERP Financial | ERP |
| Tier1 | Oracle | Oracle Hyperion | EPM | EPM |
| Tier1 | Comerzzia | Comerzzia POS | Point Of Sale | ERP Services and Operations |
| Tier1 | Comerzzia | Comerzzia eCommerce | eCommerce | eCommerce |
| Tier1 | Comerzzia | Comerzzia Loyalty | Customer Loyalty | CRM |
| Tier1 | Comerzzia | Comerzzia Involve CRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Brico Depot Spain | Retail | 1600 | $532M | Spain | Comerzzia | Comerzzia Involve CRM | CRM | 2023 |
In 2023 Brico Depot Spain implemented Comerzzia Involve CRM as part of a Brico Depôt Iberia digital modernization program that also introduced new POS, loyalty and promotions capabilities, and self checkout. Comerzzia Involve CRM was positioned as the central CRM platform to consolidate customer engagement, loyalty and promotion orchestration across the retailer's Iberia operations.
Configuration emphasized Comerzzia Involve CRM modules for loyalty management, promotion management, and customer profile consolidation, aligning CRM workflows with in store checkout and omnichannel purchase paths. The deployment used Comerzzia's POS capabilities to embed promotion rules and loyalty validation directly into checkout flows, enabling campaign orchestration and customer segmentation within the CRM.
Tier1 acted as the implementation partner and integrator, coordinating the Comerzzia Involve CRM rollout and integrating the CRM with the new point of sale and self checkout systems deployed across stores. Operational coverage extended across Brico Depot stores in Spain and Portugal, where the CRM unified loyalty redemption, promotional pricing logic, and checkout event tracking across channels.
Governance centralized promotion and loyalty rule management inside Comerzzia Involve CRM, shifting campaign execution control to retail marketing and store operations and standardizing omnichannel checkout processes. Self checkout adoption was reported as a significant outcome in Spain and Portugal, demonstrating alignment between Comerzzia Involve CRM, POS modernization, and in store operational changes.
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Brico Depot Spain | Retail | 1600 | $532M | Spain | Comerzzia | Comerzzia eCommerce | eCommerce | 2023 |
In 2023, Brico Depôt (Spain) deployed Comerzzia eCommerce in support of its retail checkout modernization under the eCommerce category. The rollout included Comerzzia POS as the in-store checkout component, delivered with implementation support from Tier1, and it moved from initial checkout deployment to self-service capabilities within the same program.
Implementation scope centered on in-store retail POS and omnichannel order orchestration, configuring Comerzzia eCommerce to manage checkout workflows, payment capture at point of sale, and a self-checkout module. The deployment emphasized configuration of checkout flows and customer-facing self-service interfaces consistent with eCommerce platform capabilities, while maintaining store operations continuity during cutover.
Rollout was executed as a phased program, launching a new checkout line in under 12 months and subsequently adding self-checkout. Governance combined Tier1 delivery oversight with store operations change management to update cashier workflows, self-checkout procedures, and operational support processes across impacted stores.
Observed outcomes reported by the company included self-checkout adoption exceeding 35 percent of daily transactions and an acceleration of in-store digitalization and omnichannel capabilities. Comerzzia eCommerce is positioned as the central commerce layer for in-store checkout and self-service, linking retail POS operations to the retailer’s broader omnichannel agenda.
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Hiperdino Spain | Retail | 9636 | $1.7B | Spain | Comerzzia | Comerzzia Involve CRM | CRM | 2024 |
In 2024, Hiperdino Spain adopted Comerzzia Involve CRM, deploying Comerzzia's unified commerce platform to modernize point of sale, enable omnichannel customer journeys and prepare capabilities for promotions and customer traceability across its Canary Islands stores. The project aligned to the CRM Apps Category and concentrated on consolidating customer identifiers and behavioral signals across in-store and digital touchpoints.
Comerzzia Involve CRM was configured to deliver CRM and loyalty modules, customer traceability workflows and promotion orchestration capabilities, with configuration focused on unified customer profiles, loyalty tiering logic and segmented promotional rules. The implementation connected point of sale capture and front end checkout processes to the CRM layer to ensure real time customer identification and purchase history consolidation at the store level.
Tier1 served as the implementation partner coordinating rollout and store enablement across Hiperdino's Canary Islands estate, establishing centralized governance for profile management and campaign approval to preserve traceability and promotional compliance across sites. Vendor documentation cites improved customer engagement following the Comerzzia Involve CRM deployment, and operational governance emphasized campaign orchestration and store level data capture as ongoing operational controls.
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Retail | 9636 | $1.7B | Spain | Comerzzia | Comerzzia POS | Point Of Sale | 2024 |
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Retail | 9636 | $1.7B | Spain | Comerzzia | Comerzzia eCommerce | eCommerce | 2024 |
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Retail | 9636 | $1.7B | Spain | Comerzzia | Comerzzia Loyalty | Customer Loyalty | 2020 |
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Manufacturing | 12795 | $2.2B | United States | Oracle | Oracle Hyperion | EPM | 2016 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Chief Executive Officer | CXO | Finance | ||||
| Director, Strategy & Customer Experience | Director | Customer Service |
Buyer Intent: Companies Evaluating Tier1 Services
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