London, SE1 2YD,
United Kingdom
Tom & Co.
Tom & Co., a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Tom & Co. collaboration with software players such as Athos Commerce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Tom & Co. | Athos Commerce | Athos Ecommerce Analytics | Marketing Analytics | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Topps Tiles | Distribution | 1676 | $293M | United Kingdom | Athos Commerce | Athos Ecommerce Analytics | Marketing Analytics | 2022 |
In 2022, Topps Tiles implemented Athos Ecommerce Analytics to power smarter site search, merchandising, and search behavior tracking across its UK B2C and B2B sites, aligning the deployment with Marketing / eCommerce objectives. The implementation targeted improved relevance and insights from shopper search activity, including instrumentation to capture zero result searches that informed merchandising decisions.
Athos Ecommerce Analytics was configured to deliver site search relevance tuning, rules-based merchandising controls, and search analytics reporting, with dashboards and exports used by eCommerce and merchandising teams. The deployment emphasized tracking search terms, zero result searches, and search conversion funnels to surface product gaps and inform assortment and placement choices.
Tom & Co. led the integration work, embedding Athos Ecommerce Analytics into Topps Tiles storefront workflows and downstream reporting pipelines used by marketing and eCommerce operations. Architecture focused on an inline search and merchandising layer feeding analytics outputs into existing reporting workflows, enabling near term adjustments to search synonyms, ranking, and merchandising rules.
Governance centered on marketing and eCommerce ownership of search and merchandising rulesets, with operational processes to escalate zero result search findings into product and merchandising review cycles. Reported outcomes included a 49% uplift in searches and a 23% increase in revenue following the Athos Ecommerce Analytics deployment, with analytics-driven merchandising changes cited as the source of those gains.
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