Warsaw, 02-972,
Poland
Yespo
Yespo, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Yespo collaboration with software players such as Yespo empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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FABO Ukraine | Retail | 120 | $10M | Ukraine | Yespo | Yespo Email Marketing Automation | Marketing Automation | 2024 |
In 2024, FABO Ukraine implemented Yespo Email Marketing Automation, a Marketing Automation solution, to strengthen its marketing and CRM operations across its Ukraine retail business. Yespo began cooperation in August 2024 and led a focused engagement that started with an audit and planning for a relaunch.
The implementation scope covered building master templates, refreshing trigger workflows, and adding a subscription widget as core deliverables. Yespo configured the Yespo Email Marketing Automation platform for template standardization, automated trigger orchestration, and subscription capture workflows aligned to FABO Ukraine marketing processes. The work emphasized reusable master templates and refreshed lifecycle automation to increase engagement consistency.
Operational coverage targeted FABO Ukraine marketing and CRM teams and the rollout was executed over a three month relaunch period beginning in August 2024. Governance followed an audit driven approach with staged template and workflow rollout to minimize campaign disruption and preserve campaign continuity.
The case study reports that the three month relaunch improved open rate by 22.9 percent and click rate by 151 percent. These outcomes are documented by Yespo and associated with the Yespo Email Marketing Automation implementation at FABO Ukraine.
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