09Women Technographics
09Women Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 09Women and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 09Women employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 09Women has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Criteo Commerce Media Platform for Digital Advertising Platform in 2014, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 09Women is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Criteo , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 09Women revenues, which have grown to $21.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 09Women intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
09Women Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, 09Women implemented FreeWheel Demandsuite to manage programmatic and direct-sold advertising on its public website. The deployment uses FreeWheel Demandsuite as an Agency Management solution to centralize campaign orchestration and inventory monetization for the company's digital property. The implementation is focused on web-delivered advertising workflows that align advertising operations with commercial and marketing teams based in South Korea.
Architecturally the solution is embedded in the website and configured to manage ad units, inventory segmentation, campaign trafficking, and reporting, leveraging FreeWheel Demandsuite capabilities for ad decisioning, yield configuration, and analytics. Operational controls established during the rollout include role based access for ad operations and sales, standardized configuration of inventory segments and pricing rules, and phased activation across site sections to limit disruption. Governance emphasizes standardized campaign workflows, tag and inventory governance, and centralized reporting to support 09Women advertising and revenue operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, 09Women implemented Criteo Commerce Media Platform on its website, deploying the solution as a Digital Advertising Platform to support online merchandising and retargeting. The implementation used Criteo Commerce Media Platform site tagging and product feed ingestion to enable dynamic product advertising, audience retargeting, and campaign attribution workflows aligned with Digital Advertising Platform capabilities. Deployment scope focused on the company storefront and online catalog, with configuration centered on catalog synchronization, dynamic creative parameters, and bid management controls.
Operational ownership sat with ecommerce and marketing teams using the Criteo Commerce Media Platform for campaign setup, audience segmentation, and daily feed updates to maintain ad relevance across sessions. Integration points were concentrated on the web storefront and product catalog data feed, while governance concentrated on scheduled feed refreshes, creative template management, and conversion event tagging to support reporting and optimization. The implementation positioned Criteo Commerce Media Platform to serve 09Women marketing and ecommerce business functions through platform level ad serving and audience orchestration.
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 09Women
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Apps Being Evaluated by 09Women Executives
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