1019 The Keg Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 1019 The Keg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 1019 The Keg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1019 The Keg has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Microsoft 365 for Collaboration in 2023, Insticator for Customer Engagement in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1019 The Keg is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , Insticator or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1019 The Keg revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1019 The Keg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, 1019 The Keg deployed GumGum on its website to support on-site advertising and audience engagement. GumGum is used as an Artificial Intelligence Marketing application that applies contextual and visual analysis to place advertising and improve content relevance.
Deployment was executed at the site level, embedded into page templates as a client side tag and configured for contextual targeting, visual content recognition, and programmatic ad delivery, reflecting common Artificial Intelligence Marketing capabilities. Operational scope is limited to the company website and day to day configuration and governance are aligned to the small marketing team, with rule sets established to control contextual signals and creative delivery.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insticator | Legacy | Insticator | Customer Engagement | CRM | n/a | 2024 | 2024 |
In 2024, 1019 The Keg implemented Insticator on its public website. Insticator, a Customer Engagement application, was deployed as a client-side interactive widget to centralize audience interaction and content-level engagement across the publisher site. The implementation emphasized embedding Insticator widgets into article and homepage templates to deliver quiz and poll style interactive units and to capture engagement signals through browser-side analytics instrumentation.
Configuration and operational ownership were assigned to the site content and marketing team, who control content creation, moderation, and widget placement within the CMS-driven publishing workflow. Governance is maintained at the site level with editorial review and publishing controls integrated into existing content processes. No integrations with other systems were disclosed.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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