Berlin, 10719,
Germany
104.6 Rtl Technographics
104.6 Rtl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 104.6 Rtl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 54 104.6 Rtl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 104.6 Rtl has purchased the following applications: Microsoft 365 for Collaboration in 2022, FullStory for Customer Experience in 2019, Pathwire MailJet for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 104.6 Rtl is running and its propensity to invest more and deepen its relationship with Microsoft , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 104.6 Rtl revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 104.6 Rtl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
104.6 Rtl Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, 104.6 Rtl implemented Pathwire MailJet for Transactional Email to support customer-facing notification and subscription workflows on its website. The implementation was scoped to communications and subscriber management functions for the company website and online touchpoints.
Pathwire MailJet was deployed as a cloud hosted transactional email service, configured with API endpoints and SMTP relay for programmatic sends. Implemented functional capabilities included template management, personalization tokens, suppression list handling, and event webhook configuration to capture delivery, bounce, and engagement events. Template versioning and dynamic content rules were used to standardize outbound notification formats.
On the integration side, 104.6 Rtl used Google Tag Manager on its website to instrument user events and trigger Pathwire MailJet send actions. Site event data was routed to MailJet via API calls and webhook listeners to sequence confirmation emails and subscription workflows. This tag based approach connected web interaction signals to MailJet event streams for real time send orchestration.
Operational coverage centered on web facing business functions, primarily marketing communications and subscriber lifecycle management, with governance applied to template approval and send policies. Domain authentication and deliverability controls were configured to manage sender reputation and compliance. Rollout emphasized tag governance through Google Tag Manager and centralized template controls within Pathwire MailJet.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 104.6 Rtl
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Apps Being Evaluated by 104.6 Rtl Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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