104.6 Rtl
Kurfurstendamm 207-208 Kudamm Karree,
Berlin, 10719,
Germany
Berlin, 10719,
Germany
49 300884840
Communications
104.6 Rtl Technographics
104.6 Rtl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 104.6 Rtl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 54 104.6 Rtl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 104.6 Rtl has purchased the following applications: Microsoft 365 for Collaboration in 2022, FullStory for Customer Experience in 2019, Pathwire MailJet for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 104.6 Rtl is running and its propensity to invest more and deepen its relationship with Microsoft , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 104.6 Rtl revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 104.6 Rtl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
104.6 Rtl Tech Stack and Enterprise Applications
104.6 Rtl Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, 104.6 Rtl implemented Microsoft 365 for Collaboration. The deployment was executed as a cloud first Microsoft 365 tenant provision across the broadcaster's corporate environment in Germany, configuring core SaaS collaboration services and centralized identity for employees.
Microsoft 365 was configured to provide Teams for synchronous communication, Exchange Online for enterprise email and calendaring, SharePoint for intranet and content management, and OneDrive for personal file sync and sharing. Operational coverage targeted editorial, programming, advertising sales, and IT support teams, with governance established through centralized account provisioning, mailbox and site provisioning workflows, and information sharing and retention policies. The company continues to serve website content through Amazon CloudFront, with Microsoft 365 collaboration services operating alongside the CloudFront delivered web assets rather than replacing the content delivery layer.
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Collaboration | Collaboration |
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2022 | 2022 |
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104.6 Rtl CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, 104.6 Rtl implemented FullStory to improve website user analytics, classified in the Customer Experience category. The implementation targets the station website which is hosted on Microsoft Azure Cloud Services, and FullStory was embedded via browser-side instrumentation to capture user sessions and event streams.
FullStory was configured to provide session replay, event-level behavioral analytics, conversion funnels, and error diagnostics, supporting qualitative investigation of site interactions. Integrations are centered on client-side instrumentation feeding into the Azure-hosted environment, with data governance controls implemented to manage access and event taxonomy. Operational coverage emphasized web product, marketing and support functions that rely on captured sessions for issue reproduction, content optimization and customer inquiry resolution.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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104.6 Rtl PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, 104.6 Rtl implemented Pathwire MailJet for Transactional Email to support customer-facing notification and subscription workflows on its website. The implementation was scoped to communications and subscriber management functions for the company website and online touchpoints.
Pathwire MailJet was deployed as a cloud hosted transactional email service, configured with API endpoints and SMTP relay for programmatic sends. Implemented functional capabilities included template management, personalization tokens, suppression list handling, and event webhook configuration to capture delivery, bounce, and engagement events. Template versioning and dynamic content rules were used to standardize outbound notification formats.
On the integration side, 104.6 Rtl used Google Tag Manager on its website to instrument user events and trigger Pathwire MailJet send actions. Site event data was routed to MailJet via API calls and webhook listeners to sequence confirmation emails and subscription workflows. This tag based approach connected web interaction signals to MailJet event streams for real time send orchestration.
Operational coverage centered on web facing business functions, primarily marketing communications and subscriber lifecycle management, with governance applied to template approval and send policies. Domain authentication and deliverability controls were configured to manage sender reputation and compliance. Rollout emphasized tag governance through Google Tag Manager and centralized template controls within Pathwire MailJet.
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104.6 Rtl IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 104.6 Rtl
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Apps Being Evaluated by 104.6 Rtl Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 104.6 Rtl IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 104.6 Rtl digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD 104.6 Rtl Technographics
104.6 Rtl is a Communications organization based in Germany,
with around 54 employees and annual revenues of $7.0 million.
104.6 Rtl operates a diverse technology stack with applications such as
Microsoft 365, FullStory and Pathwire MailJet,
covering areas like Collaboration, Customer Experience and Transactional Email.
104.6 Rtl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, FullStory and Sinch.
104.6 Rtl recently adopted applications including
Google Cloud Platform (GCP) in 2023, Microsoft 365 in 2022 and Google Workspace (Formerly Google G-Suite) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 104.6 Rtl’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 104.6 Rtl’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 104.6 Rtl technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.