London, NW1 0AG,
United Kingdom
10Duke Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 10Duke and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 10Duke employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 10Duke has purchased the following applications: Dreamdata Revenue Analytics for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Twilio Segment for Customer Data Platform in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 10Duke is running and its propensity to invest more and deepen its relationship with Dreamdata , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 10Duke revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 10Duke intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dreamdata | Legacy | Dreamdata Revenue Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, 10Duke implemented Dreamdata Revenue Analytics, instrumenting the application on their website to capture visitor and event level data. Dreamdata Revenue Analytics is deployed as their Analytics and BI solution to support marketing and sales reporting and centralized revenue attribution.
The implementation concentrated on web event instrumentation, configuring multi touch revenue attribution logic, pipeline analytics and dashboard reporting for commercial stakeholders. Configuration work included event mapping to business objects, funnel visualization and automated attribution reports, with governance set up around data ownership and a regular reporting cadence between marketing and sales teams. The deployment reflects a small professional services operational model, where marketing, sales and revenue operations access unified dashboards for campaign performance and pipeline analysis.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2025 | 2025 |
In 2025, 10Duke deployed Twilio Segment as its Customer Data Platform to centralize website event capture and unify customer profiles for marketing and analytics. Twilio Segment is implemented on the 10Duke website to record page events, form interactions, and identity signals, providing a single source of customer event data for downstream use.
Configuration focused on core Customer Data Platform capabilities, including event collection, identity resolution, user profile construction, and destination routing. The implementation used Segment tracking plans and source configuration to enforce consistent event schemas and to populate unified profiles that support marketing segmentation and product analytics.
Operational scope covers marketing, analytics, and customer engagement workflows, with data flows originating from the website and routed to analytics and marketing endpoints via destination configuration. The deployment emphasizes client side event capture on the public site and structured event taxonomy to enable predictable routing to downstream tools.
Governance and rollout included establishing an event naming standard, data quality checks within Twilio Segment, and staged activation of destinations to control data propagation. Training and documentation were provided to marketing and product teams to govern schema changes and maintain privacy compliant collection practices.
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2008 | 2008 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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