AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

13Karat Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AppsFlyer Legacy AppsFlyer Marketing Analytics Marketing Analytics CRM n/a 2024 2024
In 2024, 13Karat deployed AppsFlyer Marketing Analytics on their website, Apps Category . The implementation focused on website level marketing analytics, event instrumentation for lead and conversion tracking, and campaign attribution across digital channels. AppsFlyer Marketing Analytics was configured to capture custom events, page conversion funnels, and UTM based campaign parameters, and to surface operational dashboards for marketing and growth decisioning. The deployment covered the marketing and sales functions within the 20 employee professional services firm, with analytics used to validate leads and measure paid and organic campaign performance. Governance centered on a standardized event naming convention, a lightweight tagging plan, and role based access to reporting to preserve data consistency during incremental website updates. No implementation partner was specified, so configuration and web instrumentation were handled directly, positioning AppsFlyer Marketing Analytics as the centralized analytics layer for campaign performance visibility.
Tag Management CRM 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2023 2023

IT Decision Makers and Key Stakeholders at 13Karat

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 13Karat Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 13Karat IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 13Karat digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 13Karat Technographics
13Karat is a Professional Services organization based in India, with around 20 employees and annual revenues of $2.0 million.
13Karat operates a diverse technology stack with applications such as Microsoft 365, AppsFlyer Marketing Analytics and GoDaddy, covering areas like Collaboration, Marketing Analytics and Application Hosting and Computing Services.
13Karat has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, AppsFlyer and GoDaddy.
13Karat recently adopted applications including AppsFlyer Marketing Analytics in 2024, Microsoft 365 in 2023 and Google Tag Manager in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 13Karat’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 13Karat’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 13Karat technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.