Mumbai, 400025,
India
13Karat Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 13Karat and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 13Karat employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 13Karat has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2023, Microsoft 365 for Collaboration in 2023, AppsFlyer Marketing Analytics for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 13Karat is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , AppsFlyer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 13Karat revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 13Karat intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AppsFlyer | Legacy | AppsFlyer Marketing Analytics | Marketing Analytics | CRM | n/a | 2024 | 2024 | In 2024, 13Karat deployed AppsFlyer Marketing Analytics on their website, Apps Category . The implementation focused on website level marketing analytics, event instrumentation for lead and conversion tracking, and campaign attribution across digital channels. AppsFlyer Marketing Analytics was configured to capture custom events, page conversion funnels, and UTM based campaign parameters, and to surface operational dashboards for marketing and growth decisioning. The deployment covered the marketing and sales functions within the 20 employee professional services firm, with analytics used to validate leads and measure paid and organic campaign performance. Governance centered on a standardized event naming convention, a lightweight tagging plan, and role based access to reporting to preserve data consistency during incremental website updates. No implementation partner was specified, so configuration and web instrumentation were handled directly, positioning AppsFlyer Marketing Analytics as the centralized analytics layer for campaign performance visibility. | |
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Tag Management | CRM |
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2023 | 2023 |
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