Kansas City, 64114, MO,
United States
1898 and Co Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 1898 and Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 339 1898 and Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1898 and Co has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2023, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021, New Relic APM for Application Performance Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1898 and Co is running and its propensity to invest more and deepen its relationship with Demandbase , Microsoft , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1898 and Co revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1898 and Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2023 | 2023 | In 2023, 1898 and Co deployed Demandbase ABX Cloud on their website. The deployment uses Demandbase ABX Cloud, an Account Based Marketing solution, to enable account level identification and engagement across the firm’s digital touchpoints. The implementation is embedded on the public website, leveraging web tagging and cloud processing to capture account intent signals, deliver personalized web experiences, and support account engagement measurement. Functional capabilities implemented align with Account Based Marketing patterns, including account identification, intent tracking, website personalization, advertising and campaign orchestration, and engagement analytics. Operational scope centers on marketing and demand generation teams at 1898 and Co, with workflows adjusted to manage named account lists and to surface engagement data for sales follow up and pipeline management. Governance emphasized standardized account lists, targeting rules, and campaign controls to maintain consistency in account based campaigns. | |
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CRM | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Content Delivery Network | IaaS |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2023 | 2023 | ||
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IT Service Management | ITSM |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Project Portfolio Management | PPM |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2022 | 2022 |
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