London, EC2M 4YJ,
United Kingdom
1E Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 1E and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 1E employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1E has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1E is running and its propensity to invest more and deepen its relationship with Demandbase , 6sense , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1E revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1E intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2020 | 2020 | In 2020, 1E deployed Demandbase ABX Cloud on its public website, positioning Demandbase ABX Cloud as the company’s Account Based Marketing platform to support marketing and demand generation functions. This implementation is explicitly web‑facing, with the application instrumented on 1E’s site to enable account level identification and engagement driven from web interactions. The Demandbase ABX Cloud deployment likely includes core Account Based Marketing capabilities such as anonymous visitor to account mapping, account scoring and prioritization, intent signal detection, and personalization or orchestration of web experiences, reflecting typical configuration patterns for the product class. Implementation architecture centers on website tagging and client side instrumentation feeding account orchestration workflows and marketing activation logic within the Demandbase ABX Cloud environment. Operational ownership rests with marketing and demand generation teams, who use Demandbase ABX Cloud to shape account-focused campaigns and to qualify inbound interest sourced from the website. Governance is concentrated on web channel instrumentation and campaign configuration, with staged page-level rollout and configuration control to align account targeting and engagement rules across the site. | |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2016 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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