Mauldin, 29662, SC,
United States
1st Peak Technographics
1st Peak Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1st Peak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 1st Peak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1st Peak has purchased the following applications: Mixpanel for Marketing Analytics in 2020, Weebly Hosting for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1st Peak is running and its propensity to invest more and deepen its relationship with Mixpanel , Weebly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1st Peak revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1st Peak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1st Peak Tech Stack and Enterprise Applications
1st Peak CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, 1st Peak implemented Mixpanel for Marketing Analytics on its website. The deployment is focused on client side web instrumentation to capture user events, conversion flows, and behavioral signals across pages and forms. As a ten person professional services firm based in the United States, 1st Peak centralized event tracking to support funnel analysis and cohort segmentation using Mixpanel.
Configuration emphasizes an event taxonomy with custom event properties and dashboarded reports for campaign and engagement analysis, leveraging Mixpanel analytics capabilities for behavioral segmentation and funnel visualization. Operational scope is limited to the company website, with analytics consumed by marketing and executive stakeholders to inform lead generation and engagement workflows, and governance implemented through lightweight tagging and iterative instrumentation aligned to marketing campaigns.
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1st Peak IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Weebly | Legacy | Weebly Hosting | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, 1st Peak deployed Weebly Hosting for its public website. Weebly Hosting is implemented as the company Application Hosting and Computing Services solution providing hosted content management through a site builder, responsive templates, integrated form handling, DNS and SSL configuration, and media asset hosting for client-facing pages.
The deployment follows a vendor hosted SaaS delivery model with configuration focused on page templates, navigation structure, content publishing workflows, and basic SEO settings. Operational scope is limited to the corporate website and marketing content for the United States, managed by a small administrative team consistent with 1st Peak's size of 10 employees, and governed through a small set of site administrator accounts and lightweight content approval processes.
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IT Decision Makers and Key Stakeholders at 1st Peak
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Apps Being Evaluated by 1st Peak Executives
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