Stevens Point, 54482, WI,
United States
212 Fitness Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 212 Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 212 Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 212 Fitness has purchased the following applications: ABC Fitness Solutions DataTrak for Gym Management in 2022, Microsoft 365 for Collaboration in 2019, CallRail Call Tracking for Call Tracking and Recording in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 212 Fitness is running and its propensity to invest more and deepen its relationship with ABC Fitness Solutions , MINDBODY , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 212 Fitness revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 212 Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABC Fitness Solutions | Legacy | ABC Fitness Solutions DataTrak | Gym Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, 212 Fitness implemented ABC Fitness Solutions DataTrak on its public Website, deploying ABC Fitness Solutions DataTrak to instrument customer-facing booking and membership flows for the 70-employee leisure and hospitality operator. The implementation emphasized a web-embedded footprint, placing the ABC Fitness Solutions DataTrak application within site pages and booking widgets to capture member interactions directly at the point of engagement.
Configuration work focused on DataTrak functional capabilities common to Website deployments, including event-level tracking of class reservations, attendance logging, and membership enrollment capture, with dashboards surfaced to operations and front desk teams. The rollout targeted operational modules for scheduling and site-level reporting, and configuration was managed centrally to align capture schemas and reporting views across the club.
Integrations were concentrated at the website layer, embedding ABC Fitness Solutions DataTrak into customer journeys and synchronizing captured event data with on-site operational workflows. Governance centered on a small operations and marketing nexus that controlled measurement configurations and staged updates to the public Website, ensuring consistent data capture across booking and class signup processes.
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Salon Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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