Ingolstadt, 85057,
Germany
27Wraps Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 27Wraps and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 27Wraps employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 27Wraps has purchased the following applications: Google Pay for Payment Processing in 2022, commercetools Commerce for eCommerce in 2024, MailerLite for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 27Wraps is running and its propensity to invest more and deepen its relationship with Google , PayPal , commercetools or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 27Wraps revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 27Wraps intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commercetools | Legacy | commercetools Commerce | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024, 27Wraps implemented commercetools Commerce on its website. The implementation places commercetools Commerce at the center of 27Wraps' eCommerce operations for the Germany based manufacturer, supporting online product presentation and direct to consumer sales.
The deployment leverages core commercetools Commerce capabilities including product catalog and pricing models, cart and checkout orchestration, promotions and discount rules, inventory aware order capture, and the platform's API first storefront services. Configuration emphasizes headless commerce patterns, using commercetools Commerce to expose composable APIs for catalog, cart, checkout and order management while keeping front end presentation decoupled from commerce logic.
Operational scope concentrates on the company eCommerce function, covering merchandising, order processing and customer facing storefront workflows. Integration work focused on connecting the commercetools Commerce APIs to the public website front end and internal product management processes, enabling catalog updates, checkout flows and order lifecycle events to be managed through the commerce platform.
Governance was organized around role based access for catalog and order management, catalog stewardship processes for SKU and pricing updates, and a release cadence for storefront changes aligned to the commercetools Commerce API model. The implementation reflects a composable, API driven eCommerce architecture sized for a 30 employee manufacturer seeking modular control over online sales.
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eCommerce | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailerLite | Legacy | MailerLite | Marketing Automation | CRM | n/a | 2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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