Morphett Vale, 5162, SA,
Australia
2Br1 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2Br1 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 2Br1 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2Br1 has purchased the following applications: Automattic Jetpack CRM for CRM in 2019, WooCommerce for eCommerce in 2022, Block Afterpay for Payment Processing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2Br1 is running and its propensity to invest more and deepen its relationship with Automattic , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2Br1 revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2Br1 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2019 | 2019 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, 2Br1 deployed Block Afterpay as its online payment option. The implementation embeds Block Afterpay into the company website checkout at https://www.clipboardartsupplies.com.au to enable consumer installment payments within the e commerce purchase flow, and is scoped to the small five person Leisure and Hospitality operation in Australia.
The technical approach centers on the Block Afterpay checkout widget and merchant services typical of Payment Processing solutions, combining client side authorization at checkout with server side order confirmation and settlement managed through the Block Afterpay merchant interface. Operational ownership sits with the ecommerce and operations functions, with governance focused on payment reconciliation, transaction reporting, and order fulfillment workflow alignment, and the Payment Processing integration is instrumented to support authorization, capture, and consumer financing workflows within the storefront transaction lifecycle.
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