Eldersburg, 21784, MD,
United States
2nd Family Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2nd Family and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 2nd Family employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2nd Family has purchased the following applications: Paradox Olivia Chatbot for Recruiting Chatbot in 2020, Zoho SalesIQ for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2nd Family is running and its propensity to invest more and deepen its relationship with Workday , Zoho Corp. , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2nd Family revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2nd Family intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Paradox Olivia Chatbot | Recruiting Chatbot | HCM | n/a | 2020 | 2020 |
In 2020, 2nd Family implemented Paradox Olivia Chatbot as a Recruiting Chatbot on its careers site. The deployment uses ParadoxAI embedded in the public careers portal at https://careers.2ndfamily.com/ to engage candidates and surface hiring workflows.
Paradox Olivia Chatbot was configured to address core recruiting workflows typical of the Recruiting Chatbot category, including conversational screening, FAQ automation, and interview scheduling orchestration. Configuration emphasized recruiter handoff rules and candidate routing to the HR function, aligning the application with 2nd Family recruiting operations.
The implementation architecture is a cloud-hosted SaaS conversational layer embedded in the careers site, interfacing with applicant tracking and calendar scheduling workflows without disclosed vendor-specific integrations. Operational ownership is retained by the recruiting team, which manages conversational scripts, routing rules, and qualification criteria for the companywide hiring funnel.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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