AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

2Plays Tech Stack and Enterprise Applications

2Plays Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Mail Collaboration Collaboration n/a 2021 2021
2Plays eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tray Commerce Legacy Tray Commerce eCommerce eCommerce n/a 2021 2021
2Plays CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
iGoal Legacy iGoal Marketing Automation CRM n/a 2022 2022
In 2022, 2Plays implemented iGoal on its public website. The deployment uses embedded web tracking and on-site lead capture to feed iGoal Marketing Automation, instrumenting visitor behavior and contact data directly from the storefront. iGoal is configured as the central marketing automation layer to collect web events and initiate outbound communications triggered by those events. Configuration focuses on core Marketing Automation capabilities including form-based lead capture, behavioral tracking, contact segmentation, and automated email workflows. Operational ownership is concentrated in marketing and e-commerce functions, with campaign configuration and list segmentation managed centrally to maintain campaign cadence and contact hygiene. Governance practices emphasize rule-based segmentation and automated campaign orchestration to scale customer engagement across the site.
Tag Management CRM 2022 2022
2Plays PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
2Plays IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023

IT Decision Makers and Key Stakeholders at 2Plays

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 2Plays Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 2Plays IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 2Plays digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 2Plays Technographics
2Plays is a Retail organization based in Brazil, with around 10 employees and annual revenues of $1.0 million.
2Plays operates a diverse technology stack with applications such as Zoho Mail, Tray Commerce and iGoal, covering areas like Collaboration, eCommerce and Marketing Automation.
2Plays has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., Tray Commerce and iGoal.
2Plays recently adopted applications including Amazon EC2 in 2023, Amazon CloudFront in 2023 and Cloudflare CDN in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 2Plays’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 2Plays’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 2Plays technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.