Jaguaruna, 88715-000,
Brazil
2Plays Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2Plays and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 2Plays employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2Plays has purchased the following applications: Zoho Mail for Collaboration in 2021, Tray Commerce for eCommerce in 2021, iGoal for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2Plays is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Tray Commerce , iGoal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2Plays revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2Plays intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Mail | Collaboration | Collaboration | n/a | 2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tray Commerce | Legacy | Tray Commerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iGoal | Legacy | iGoal | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, 2Plays implemented iGoal on its public website. The deployment uses embedded web tracking and on-site lead capture to feed iGoal Marketing Automation, instrumenting visitor behavior and contact data directly from the storefront. iGoal is configured as the central marketing automation layer to collect web events and initiate outbound communications triggered by those events.
Configuration focuses on core Marketing Automation capabilities including form-based lead capture, behavioral tracking, contact segmentation, and automated email workflows. Operational ownership is concentrated in marketing and e-commerce functions, with campaign configuration and list segmentation managed centrally to maintain campaign cadence and contact hygiene. Governance practices emphasize rule-based segmentation and automated campaign orchestration to scale customer engagement across the site.
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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