3 Sweden Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 3 Sweden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 3 Sweden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 3 Sweden has purchased the following applications: Vimeo Online Video Editor for Video Editing in 2014, Taboola Yusp for Personalization and Product Recommendations in 2017, OpenText CCE (ex OpenText StreamServe) for Customer Experience in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 3 Sweden is running and its propensity to invest more and deepen its relationship with Vimeo , Taboola , OpenText or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 3 Sweden revenues, which have grown to $832.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3 Sweden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vimeo | Legacy | Vimeo Online Video Editor | Video Editing | Content Management | n/a | 2014 | 2014 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Taboola | Legacy | Taboola Yusp | Personalization and Product Recommendations | eCommerce | n/a | 2017 | 2017 |
In 2017, 3 Sweden implemented Taboola Yusp as a Personalization and Product Recommendations solution on its public website to support digital marketing and on-site merchandising. The deployment focused on the consumer-facing tre.se domain, embedding Taboola Yusp recommendation modules into key pages to improve content and product discovery for site visitors.
The implementation leveraged Taboola Yusp capabilities common to the Personalization and Product Recommendations category, including algorithmic recommendation scoring, user segmentation for personalized experiences, real-time recommendation delivery, and configurable merchandising rules. Configuration concentrated on homepage recommendation modules, article and product detail placements, and session based personalization logic to surface relevant plans and content.
Technical integration was executed through front-end widget embedding and API driven content and product feeds to the website, enabling real-time recommendations and personalization decisions within page render flows. Operational ownership was assigned to digital marketing and eCommerce teams, with the solution scoped to on-site customer engagement rather than back office functions.
Governance processes included ongoing tuning of recommendation models, creative and placement testing managed by marketing operations, and periodic reviews of personalization rules with privacy compliance oversight. Taboola Yusp served as the hosted personalization engine for 3 Sweden, aligning application configuration and operational workflows to the companys digital marketing and merchandising objectives.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenText | Legacy | OpenText CCE (ex OpenText StreamServe) | Customer Experience | CRM | n/a | 2009 | 2009 |
In 2009, 3 Sweden implemented OpenText CCE (ex OpenText StreamServe) to dynamically compose and distribute personalized customer invoices across Sweden and Denmark. The deployment targeted Customer Experience for finance and billing, treating invoices as a customer communications channel to deliver tailored invoice messaging across the Nordic region.
Implementation centered on document composition and output management capabilities in OpenText CCE, with template driven personalization and rules based message assembly to vary content by customer and billing context. The rollout emphasized automated multichannel distribution for print and electronic delivery, and orchestration of billing document generation within finance process flows.
Operational scope covered finance and billing departments across Sweden and Denmark, with direct impact on customer service through more contextual invoice messaging and reduced inbound contact. Governance changes included reworking invoice generation workflows to centralize composition and messaging rules, and outcomes reported included reduced calls to customer service and postage and cost optimizations.
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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