3M Colombia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 3M Colombia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 3M Colombia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 3M Colombia has purchased the following applications: HCL Digital Experience for Web Content Management in 2016, Mind CRM for CRM in 2015, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 3M Colombia is running and its propensity to invest more and deepen its relationship with HCL Technologies , Mind de Colombia , Medallia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 3M Colombia revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3M Colombia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HCL Technologies | Legacy | HCL Digital Experience | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, 3M Colombia implemented HCL Digital Experience to power its corporate website. The deployment serves as the company Web Content Management platform and is the central engine for site publishing and content lifecycle control.
HCL Digital Experience was configured to provide standard web content management capabilities, including content authoring, templating for page composition, staging and publishing workflows, role based editorial controls, and digital asset management. The implementation emphasizes an authoring and delivery architecture typical of Web Content Management platforms, with separation of content creation, approval, and live site delivery to support repeatable publishing processes.
Operational ownership sits with the company web team and supports marketing and corporate communications functions for the Colombia site. Governance focuses on editorial workflows, role assignments for authors and approvers, and scheduled publishing routines to maintain site content consistency.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mind de Colombia | Legacy | Mind CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, 3M Colombia implemented Mind CRM to support sales and marketing operations, centralizing customer information for the Colombia entity. The deployment emphasized CRM capabilities to consolidate contact records and standardize commercial interactions across the organization.
Mind CRM was configured to deliver core CRM modules including contact and lead management, opportunity and pipeline management, sales automation workflows, activity tracking, and reporting dashboards. Configuration work included customized sales stages, lead scoring rules, email templates, and workflow automation aligned to consultative sales processes, enabling campaign tracking and customer segmentation within the application. The implementation emphasized operational CRM functionality for sales and marketing business functions.
Mind de Colombia provided the implementation services and user training, leveraging its regional experience running seminars on CRM, Customer Loyalty, Marketing Automation, Automation Sales, Consultative Sales, and Demand Planning. Training and adoption activities focused on onboarding sales and marketing users, establishing usage governance, and enabling basic CRM administration. Operational scope was concentrated on 3M Colombia’s local sales and marketing teams, with Mind CRM serving as the primary system for pipeline management and customer record centralization.
|
 |
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016, 3M Colombia implemented Dynatrace APM on its public website. The deployment is explicitly an Application Performance Management installation using Dynatrace APM to surface web performance and application behavior for the company website.
The implementation leverages core Application Performance Management capabilities common to Dynatrace APM, including Real User Monitoring to capture browser-side page performance and user sessions, automatic application topology mapping to visualize service dependencies, and distributed transaction tracing to follow requests across tiers. Configuration emphasis is on end-to-end web transaction visibility and application-level instrumentation, reflecting standard APM functional modules rather than custom platform integrations.
Operational scope is focused on the public website, with monitoring and alerting ownership positioned within the company IT function responsible for the site. The narrative centers on instrumentation of the web presence using Dynatrace APM, aligning the application name Dynatrace APM with the Application Performance Management category and the business function of website performance and availability monitoring.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||