Austin, 78701, TX,
United States
4M Analytics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 4M Analytics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 148 4M Analytics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4M Analytics has purchased the following applications: Factors AI Engine for Account Based Marketing in 2025, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2019, Sentry for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4M Analytics is running and its propensity to invest more and deepen its relationship with Factors.AI , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4M Analytics revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4M Analytics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Factors.AI | Legacy | Factors AI Engine | Account Based Marketing | CRM | n/a | 2025 | 2025 | In 2025, 4M Analytics implemented Factors AI Engine to support its Account Based Marketing initiatives. The Factors AI Engine was embedded on the company website to operationalize account level identification and on site personalization for B2B professional services audiences. The implementation focused on Account Based Marketing capabilities typical to the category, including account identification and visitor to account resolution, personalized content delivery based on account signals, and orchestration of account targeted experiences. Factors AI Engine was configured to map corporate domains to target accounts, surface intent signals for account prioritization, and apply personalization rules to web pages and landing experiences. Operational coverage centered on marketing, demand generation, and ABM teams within the United States, with the website integration serving as the primary data and activation surface. The deployment was instrumented to enrich inbound web interactions into account contexts, enabling ABM campaign targeting and synchronized messaging for sales engagement. Governance emphasized ABM workflow alignment and operational handoff, with rules for account scoring, routing of identified accounts into ABM playbooks, and ongoing tuning of personalization logic. The narrative is limited to the website based deployment of Factors AI Engine and its role in enabling account centric web engagement for 4M Analytics in 2025. | |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 | |||
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2019 | 2019 |
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Apps Development | PaaS |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2019 | 2019 |
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