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4t Technographics
4t Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 4t and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 4t employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4t has purchased the following applications: Microsoft 365 for Collaboration in 2020, Hotjar for Customer Experience in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4t is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Navegg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4t revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4t intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
4t Tech Stack and Enterprise Applications
4t Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, 4t implemented Microsoft 365 to establish cloud-first Collaboration capabilities across the organization. Microsoft 365 is referenced on the company website, indicating public-facing integration of Microsoft cloud services with corporate contact and communication workflows.
The deployment uses cloud-hosted Microsoft 365 services and aligns with standard Collaboration functionality, including email and calendaring, document libraries and sync, file sharing and versioning, and real-time chat and meetings. Configuration appears to be managed through centralized Microsoft 365 administrative controls and cloud identity features, supporting company-wide collaboration for sales, operations, and customer-facing activities.
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4t CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, 4t implemented Hotjar on its public website to capture user behavior for Customer Experience analysis. The Hotjar deployment was instrumented through the vendor client side JavaScript snippet embedded across primary site pages, enabling behavioral telemetry collection without requiring backend changes.
Configuration included standard Customer Experience modules such as heatmaps, session recordings, and on site feedback surveys, enabling product and marketing teams to observe click, scroll, and navigation patterns. Governance was scoped to website operations, with cookie consent controls and data anonymization configured to align with EU data protection expectations, and the implementation focused on web analytics rather than deeper CRM or backend system integration.
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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4t IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, 4t provisioned Microsoft Azure Cloud Services to host its public website under the Application Hosting and Computing Services category. The deployment places Microsoft Azure Cloud Services at the center of the companys internet-facing infrastructure for web content delivery and public site runtime.
The implementation includes platform compute for web workloads, object storage for static assets, DNS and SSL termination for site traffic, and content delivery caching typical of Application Hosting and Computing Services. Configuration covers service provisioning, automated scaling of web instances, and monitoring instrumentation to support web operations and asset lifecycle management.
Operational scope is focused on the public website and is managed by the companys web operations function, with governance oriented to cloud service management, access control, and deployment lifecycle. Integrations are confined to the website hosting layer where Microsoft Azure Cloud Services provides runtime, storage, and content delivery capabilities for 4t.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 4t
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Apps Being Evaluated by 4t Executives
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