77 Diamonds
2Nd Floor 3 Hanover Squere,
London, W1S 1HD,
United Kingdom
London, W1S 1HD,
United Kingdom
44 20 3540-1477
Retail
77 Diamonds Technographics
77 Diamonds Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 77 Diamonds and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 77 Diamonds employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 77 Diamonds has purchased the following applications: Microsoft Dynamics 365 Business Central - Accounts Payable Module for AP Automation in 2018, Zendesk Chat for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 77 Diamonds is running and its propensity to invest more and deepen its relationship with Microsoft , Stripe , Splitit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 77 Diamonds revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 77 Diamonds intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
77 Diamonds Tech Stack and Enterprise Applications
77 Diamonds ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central - Accounts Payable Module | AP Automation | ERP | n/a | 2018 | 2019 |
In 2018, 77 Diamonds implemented Microsoft Dynamics 365 Business Central - Accounts Payable Module as a focused AP Automation deployment for its finance organization. The initiative was executed while the company maintained a combined Accounts Payable and Accounts Receivable Manager role, reflecting a small 25 person UK retail operation and concentrating automation on payable workflows rather than expansion into broader ERP modules.
The Microsoft Dynamics 365 Business Central - Accounts Payable Module was configured to support core AP Automation functions including electronic invoice capture, vendor master maintenance, approval workflow routing, payment proposal scheduling, and AP ledger posting into the company general ledger. Configuration emphasized invoice validation and workflow controls consistent with accounts payable best practices for a compact finance team.
Operational coverage was centralized in the finance department, with the AP and AR manager responsible for day to day processing, vendor setup, and month end reconciliation tasks. Governance changes focused on defined approval roles, standardized invoice intake and processing procedures, and embedding bank reconciliation workflows into the new Accounts Payable Module to align payable operations with the company accounting cadence.
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AR Automation | ERP |
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2018 | 2019 |
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ERP Financial | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2014 | 2015 |
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77 Diamonds AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, 77 Diamonds deployed Zendesk Chat on its website. 77 Diamonds implemented Zendesk Chat to provide Chatbots and Conversational AI capabilities for customer support and online sales assistance, embedding the Zendesk Chat web widget site-wide and leveraging the vendor's cloud-hosted agent console to handle live messaging and asynchronous conversations.
Configuration focused on typical Chatbots and Conversational AI functional modules, including live chat routing, canned responses and macros, proactive chat triggers, and chat transcripts for conversation history. Integration is explicitly limited to in-page embedding on the 77 Diamonds website, with agents operating through the Zendesk Chat interface to manage sessions and hand-off workflows. Operational scope was concentrated within the customer support function at the UK-based retail site, with governance implemented through standardized agent workflows and response templates to maintain consistent customer interactions.
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77 Diamonds Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, 77 Diamonds implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for internal communications and content collaboration. The implementation is documented on the company website, showing Google Workspace (Formerly Google G-Suite) in use as part of the organization infrastructure.
The deployment centers on core Collaboration capabilities typical of Google Workspace, including Gmail for corporate email, Calendar for scheduling, Google Drive for file storage, and Docs, Sheets and Slides for collaborative document creation. Administration is handled through the Google Workspace Admin console with standard user account provisioning and group management, and the configuration supports mobile access and shared folders for a small team environment.
Operational scope focuses on internal business functions such as email, team collaboration and content authoring for the UK based retail operation, sized for approximately 25 employees. Governance is expressed through domain administration and account lifecycle controls within Google Workspace, and the vendor footprint is directly visible from the site source indicating active use of the Collaboration suite.
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Collaboration | Collaboration |
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2022 | 2022 |
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77 Diamonds CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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77 Diamonds TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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77 Diamonds PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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77 Diamonds IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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77 Diamonds CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at 77 Diamonds
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Finance Manager | Manager | Finance | |
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Head Of Finance | Director | Finance | |
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Head Of Technology | Director | IT | |
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Apps Being Evaluated by 77 Diamonds Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 77 Diamonds IT executives and key decision makers. This section highlights 77 Diamonds's latest recorded technology evaluations, including Thomson Reuters Elite 3E for Legal Practice Management on 2024-09-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 77 Diamonds digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-04 | 77 Diamonds | Evaluated | Thomson Reuters Elite | Thomson Reuters Elite 3E | Legal Practice Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD 77 Diamonds Technographics
77 Diamonds is a Retail organization based in United Kingdom,
with around 25 employees and annual revenues of $3.0 million.
77 Diamonds operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central - Accounts Payable Module, Zendesk Chat and Google Workspace (Formerly Google G-Suite),
covering areas like AP Automation, Chatbots and Conversational AI and Collaboration.
77 Diamonds has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zendesk and Google.
77 Diamonds recently adopted applications including
Slack Connect in 2022, Decibel Insight in 2022 and Hotjar in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 77 Diamonds’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 77 Diamonds’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 77 Diamonds technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.