Noida, 201304,
India
99Acres Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 99Acres and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 99Acres employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 99Acres has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, EpiServer CMS for Web Content Management in 2017, Marin Software Platform for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 99Acres is running and its propensity to invest more and deepen its relationship with HubSpot , Optimizely , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 99Acres revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 99Acres intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
|
|
|
|
|
Web Content Management | Content Management |
|
2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marin Software | Legacy | Marin Software Platform | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, 99Acres implemented the Marin Software Platform as its Digital Advertising Platform to manage paid media activity on its website. The deployment was positioned to centralize campaign orchestration and measurement for the companys digital marketing and media teams operating in India.
The Marin Software Platform implementation at 99Acres focuses on category-aligned modules such as campaign management, bid optimization, creative trafficking, audience targeting, and consolidated reporting and analytics. Configuration work included site tag deployment and attribution setup to align paid search and display clicks with property listing landing pages and lead capture flows. The platform was configured to support rule-based automation and standardized optimization workflows to govern campaign pacing and spend allocation.
Integration is centered on the 99Acres website through site-level tagging and platform-level reporting to capture click and conversion events into Marin Software Platform for unified media dashboards. Operational governance was established under the central marketing function with standardized campaign naming, tagging policies, and a single source of truth for measurement and spend reconciliation. Rollout followed a phased program approach across campaign types and inventory, embedding the Marin Software Platform into ongoing paid media operations.
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2013 | 2013 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2013 | 2013 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||