Major League Baseball (MLB)
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Major League Baseball (MLB) Technographics
Major League Baseball (MLB) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Major League Baseball (MLB) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 862 Major League Baseball (MLB) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Major League Baseball (MLB) has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Greenhouse ATS for Applicant Tracking System in 2013, Accruent FAMIS 360 for Facility Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Major League Baseball (MLB) is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Sterling Talent Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Major League Baseball (MLB) revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Major League Baseball (MLB) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Major League Baseball (MLB) Tech Stack and Enterprise Applications
Major League Baseball (MLB) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics GP | Oracle NetSuite ERP | ERP Financial | ERP | Appficiency | 2021 | 2021 |
In 2021 Major League Baseball MLB implemented Oracle NetSuite ERP as an ERP Financial initiative to modernize accounting and financial reporting. The franchise selected Oracle NetSuite ERP to replace Microsoft Dynamics GP and to address end of life support, standardize accounting across multiple subsidiaries in different countries, and centralize financial data capture and reporting.
The implementation centered on Oracle NetSuite ERP financial reporting and accounting modules, with focused configuration on chart of accounts rationalization, period close orchestration, budgeting and planning capabilities, and automated workflows and approval processes. Appficiency configured NetSuite financial modules and provided consulting on accounting practice decisions where multiple options existed, embedding standard financial workflows and approval routing into the cloud platform.
Deployment was delivered as a cloud based environment provisioned for the franchise finance organization, covering corporate finance functions and international subsidiary reporting, and supporting roughly 20 core finance users as identified in the case study. Integrations with other systems are not specified in the source materials, the implementation therefore emphasizes NetSuite native configuration and process alignment for multinational subsidiary accounting.
Appficiency served as the implementation partner and guided governance and process restructuring, including workflow automation and approval controls to enforce consistent accounting practices. The case study reports outcomes that include a 63% reduction in time required for financial closing processes and a 12% reduction in the complexity and size of the chart of accounts, resulting in greater accuracy and insight into how the business is run.
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Major League Baseball (MLB) HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Major League Baseball implemented Greenhouse ATS as its Applicant Tracking System. Greenhouse ATS is deployed as the ATS on the MLB careers website and centralizes job posting and applicant capture for MLB's recruiting processes. The deployment follows typical cloud-hosted ATS architecture, providing candidate tracking, requisition management, and workflow automation for talent intake.
Configuration emphasizes job posting management, candidate application intake, interview orchestration, and offer tracking, reflecting standard Applicant Tracking System functional modules. Operational ownership is positioned within talent acquisition and human resources, with the system instrumenting career site application flows and centralizing candidate records for recruiting teams. Governance centers on standardized hiring workflows and interview process orchestration, with integrations focused on embedding Greenhouse ATS into MLB's public careers pages.
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BackGround Screening | HCM |
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2017 | 2017 |
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Employee Experience | HCM |
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2022 | 2022 |
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Employee Recognition and Rewards Management | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2023 | 2023 |
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Major League Baseball (MLB) ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accruent | Legacy | Accruent FAMIS 360 | Facility Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Major League Baseball implemented Accruent FAMIS 360 to support Facility Management for the Minnesota Twins organization, establishing a centralized environment for facility operations and emergency planning. The deployment positioned Accruent FAMIS 360 as a single source of operating and emergency plans to improve event attendee safety and to provide a cohesive repository for operational procedures and documentation.
The implementation emphasized modules for service-level agreement management and service request workflows, a centralized operating and emergency planning repository, certificates of insurance tracking to manage compliance and risk, and capital project tracking to capture critical costs and project progress. Configurations focused on operational visibility for the facilities team, automating SLA assignment and status tracking to optimize team efficiency and internal customer satisfaction.
Operational coverage targeted the Twins facilities organization and event operations, impacting facilities management, safety and security functions, risk and compliance teams, and capital planning stakeholders. The solution consolidated plans and compliance artifacts into Accruent FAMIS 360, improving governance over operating procedures and certificate lifecycles without introducing named third party integrations in the available record.
Governance changes included establishment of internal service-level agreements to drive facilities response and measurement, formalized processes for maintaining a single source of emergency and operating plans, and routine tracking of certificates of insurance to reduce exposure. The Minnesota Twins used Accruent FAMIS 360 to track capital projects which enabled the organization to understand critical costs and monitor long term project progress, and the deployment explicitly improved internal customer satisfaction and increased event safety while ensuring compliance and reducing risk.
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Manufacturing ERP | ERP Services and Operations |
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2014 | 2014 |
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Major League Baseball (MLB) AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ML and Data Science Platforms | AI Development |
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2016 | 2017 |
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Major League Baseball (MLB) Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Data Warehouse | Analytics and BI |
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2012 | 2012 |
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Major League Baseball (MLB) Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Major League Baseball (MLB) SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2010 | 2010 |
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Major League Baseball (MLB) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2018 |
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Call Center, Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Donor and Fundraising Management | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2017 | 2021 |
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Major League Baseball (MLB) EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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Major League Baseball (MLB) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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Major League Baseball (MLB) PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Major League Baseball (MLB) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Container Service | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Data Warehouse Appliance | IaaS |
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2012 | 2012 |
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Major League Baseball (MLB) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Major League Baseball (MLB)
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Software Engineering | Director | IT | |
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Data Scientist | CXO | IT | |
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Director, Enterprise Business Intelligence & Data | Director | IT | |
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Vice President, Analytics | VP | IT | |
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Director, Data Engineering | Director | IT | |
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Managing Director, Technology Infrastructure | Director | IT | |
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Vice President Human Resources | VP | HR | |
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Director, Talent Acquisition | Director | HR | |
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Senior Director, Human Resources | Director | HR | |
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Talent Acquisition Manager | Manager | HR | |
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Apps Being Evaluated by Major League Baseball (MLB) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Major League Baseball (MLB) IT executives and key decision makers. This section highlights Major League Baseball (MLB)'s latest recorded technology evaluations, including Salesforce Marketing Cloud for Marketing Automation on 2025-07-09, ABI MasterMind Employee Self Service for Employee Self Service on 2025-05-21, and Okta Identity Cloud for Identity and Access Management (IAM) on 2025-01-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Major League Baseball (MLB) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-09 | Major League Baseball (MLB) | Evaluated | Salesforce | Salesforce Marketing Cloud | Marketing Automation | CRM |
| 2025-05-21 | Major League Baseball (MLB) | Evaluated | ABI MasterMind | ABI MasterMind Employee Self Service | Employee Self Service | HCM |
| 2025-01-27 | Major League Baseball (MLB) | Evaluated | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | CyberSecurity |
| 2025-01-20 | Major League Baseball (MLB) | Evaluated |
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Contingent Labor Management | HCM |
| 2024-07-25 | Major League Baseball (MLB) | Evaluated |
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Marketing Automation | CRM |
| 2024-07-18 | Major League Baseball (MLB) | Evaluated |
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Analytics and BI | Analytics and BI |
FAQ - APPS RUN THE WORLD Major League Baseball (MLB) Technographics
Major League Baseball (MLB) is a Leisure and Hospitality organization based in United States,
with around 862 employees and annual revenues of $300.0 million.
Major League Baseball (MLB) operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Accruent FAMIS 360,
covering areas like ERP Financial, Applicant Tracking System and Facility Management.
Major League Baseball (MLB) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Accruent.
Major League Baseball (MLB) recently adopted applications including
Conviva in 2025, Google Cloud Platform (GCP) in 2024 and Google Kubernetes Engine in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Major League Baseball (MLB)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Major League Baseball (MLB)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Major League Baseball (MLB) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.