Valvoline
100 Valvoline Way,
Lexington, 40509, KY,
United States
Lexington, 40509, KY,
United States
1 859-357-7777
Oil, Gas and Chemicals
Valvoline Technographics
Valvoline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Valvoline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8900 Valvoline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Valvoline has purchased the following applications: Appcast Xcelerate for Candidate Relationship Management in 2022, EpiServer CMS for Web Content Management in 2021, FullStory for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Valvoline is running and its propensity to invest more and deepen its relationship with Appcast , UKG , Broadvoice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Valvoline revenues, which have grown to $1.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Valvoline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Valvoline Tech Stack and Enterprise Applications
Valvoline HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcast | Legacy | Appcast Xcelerate | Candidate Relationship Management | HCM | n/a | 2022 | 2022 |
In 2022, Valvoline implemented Appcast Xcelerate, adopting the application as a Candidate Relationship Management solution on its public website to support talent acquisition and recruiting workflows. Appcast Xcelerate is embedded on Valvoline's careers site to capture candidate interest, surface opportunities, and feed candidate engagement activities into staged outreach sequences.
The implementation leverages Candidate Relationship Management capabilities common to career-site deployments, including talent pool segmentation, campaign-driven candidate nurturing, and pipeline orchestration for sourcing and engagement. Configuration emphasized career site integration and candidate touchpoint management, with event tracking to maintain candidate profiles and support automated engagement workflows within Appcast Xcelerate.
Operational ownership is aligned to Valvoline recruiting and talent acquisition teams, who use Appcast Xcelerate on the website to centralize candidate engagement and manage reusable candidate pipelines while coordinating campaign activity. Governance focused on standardizing outreach workflows and candidate lifecycle stages within the Appcast Xcelerate configuration to align web-based candidate capture with recruiting operations.
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Workforce Management | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2024 | 2024 |
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Valvoline Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Valvoline deployed EpiServer CMS to manage content on its corporate website. The EpiServer CMS implementation serves as the primary Web Content Management platform, providing content authoring, templated page composition, publishing workflow, and media handling capabilities, and it is positioned to standardize on site templates and preview environments for consistent presentation.
Implementation emphasized editorial governance, with role based permissions and structured approval workflows to manage content lifecycles and versioning, aligning web content operations with marketing functions. Valvoline uses EpiServer CMS as its Web Content Management solution to centralize website content management and support multi channel publishing, while technical architecture centers on the CMS delivering rendered pages and managing media assets, with any specific third party integrations not disclosed in public sources.
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Valvoline CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Valvoline implemented FullStory on its public website, deploying FullStory to instrument web sessions and capture behavioral event data for Customer Experience initiatives. The FullStory deployment was implemented as client-side page instrumentation to record session replay, event capture, and journey analytics, enabling cross-page user path analysis and issue reproduction. Valvoline FullStory Customer Experience implementation supports digital product, marketing, and customer support functions by providing session-level context and event streams for UX analysis and troubleshooting.
Operational scope is the public-facing website on the primary domain, with instrumentation focused on pages that drive customer interactions. Governance practices align with web analytics best practices, including event taxonomy and tagging to standardize captured signals, and privacy controls and consent mechanisms to manage data capture. The FullStory implementation centralizes session data for cross-functional teams to prioritize UX refinements and accelerate issue triage.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Valvoline ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Valvoline TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Valvoline IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Valvoline CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Valvoline
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Human Resources | VP | HR | |
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Human Resources Business Partner | Manager | HR | |
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Executive Vice President, Chief Administrative Officer & General Counsel | CXO | Finance | |
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CFO | CXO | Finance | |
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CIO | CXO | Finance | |
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Compensation and Payroll Manager | Manager | HR | |
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President and COO | CXO | Finance | |
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Specialist IT Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Valvoline Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Valvoline IT executives and key decision makers. This section highlights Valvoline's latest recorded technology evaluations, including Oracle NetSuite for Government for Government ERP on 2025-10-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Valvoline digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-10-28 | Valvoline | Evaluated | Oracle | Oracle NetSuite for Government | Government ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Valvoline Technographics
Valvoline is a Oil, Gas and Chemicals organization based in United States,
with around 8900 employees and annual revenues of $1.2 million.
Valvoline operates a diverse technology stack with applications such as
Appcast Xcelerate, EpiServer CMS and FullStory,
covering areas like Candidate Relationship Management, Web Content Management and Customer Experience.
Valvoline has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Appcast, Optimizely and FullStory.
Valvoline recently adopted applications including
Broadvoice Workforce Management in 2024, Appcast Xcelerate in 2022 and EpiServer CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Valvoline’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Valvoline’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Valvoline technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.