San Francisco, 94104, CA,
United States
aka Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by aka Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 aka Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that aka Brands has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems aka Brands is running and its propensity to invest more and deepen its relationship with Oracle , Google , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing aka Brands revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for aka Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
In 2022 aka Brands implemented Oracle NetSuite ERP as an ERP Financial platform to centralize core finance and accounting operations for the retail organization. The deployment established a cloud based Oracle NetSuite ERP tenancy to provide consolidated financial management, standardize the chart of accounts, and introduce centralized controls across accounts payable, accounts receivable, general ledger, and fixed asset management.
Configuration emphasized ERP Financial capabilities common to purpose built finance suites, including financial close automation, consolidated reporting and revenue recognition workflows, tax and transaction accounting controls, and role based access for finance users. Governance changes created centralized finance ownership of master data and month end close workflows, with modular configuration and workflow automation aligned to accounting, treasury and procurement touchpoints within the retail operating model.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, aka Brands deployed Google Workspace (Formerly Google G-Suite) for Collaboration across its U.S. retail organization. The deployment provides core productivity and communication capabilities to support corporate, merchandising, and operational teams within the company of approximately 1700 employees.
Google Workspace (Formerly Google G-Suite) implementation at aka Brands centers on Gmail, Google Drive, Google Docs and Sheets, Google Calendar, Google Meet and the Google Admin console, enabling centralized identity and access management, document collaboration, and real time conferencing. The company website references Google Workspace usage, indicating corporate adoption and standardized email and collaboration domains, and administrative controls include domain management, user provisioning and policy enforcement through the Admin console consistent with Collaboration category operational practices.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, aka Brands deployed Atlassian Jira Service Desk on their public website to provide a customer facing support portal. The deployment places Atlassian Jira Service Desk within the company IT Service Management environment to centralize external customer requests and internal IT ticket intake, enabling unified request capture and routing.
Configuration emphasized request types and queue routing, SLA policy definitions, a knowledge base surfaced through the portal, and automation for triage and escalation, reflecting common IT Service Management workflows for incident and request fulfillment. Operational ownership is described by IT support and customer service teams supporting retail operations at aka Brands, with governance focused on service level policies, workflow configuration management, and continuous refinement of request handling processes.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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