A/S A. P. Botved Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by A/S A. P. Botved and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 A/S A. P. Botved employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A/S A. P. Botved has purchased the following applications: Leadenhancer for Account Based Marketing in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A/S A. P. Botved is running and its propensity to invest more and deepen its relationship with Leadenhancer , Microsoft , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A/S A. P. Botved revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A/S A. P. Botved intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Leadenhancer | Legacy | Leadenhancer | Account Based Marketing | CRM | n/a | 2018 | 2018 | In 2018 A/S A. P. Botved implemented Leadenhancer on its website to enable Account Based Marketing for its Denmark-based distribution business. The deployment of Leadenhancer focused on instrumenting the corporate website to identify visiting accounts and capture enriched lead signals for the companys commercial activities. Leadenhancer was configured to provide visitor to account identification and firmographic enrichment, with web-based lead enrichment and form augmentation used to increase account context at capture. The implementation leveraged category-aligned capabilities such as intent signal capture and account-level profiling to support targeted outreach and segmentation within Account Based Marketing workflows. Operational coverage centered on the website and the companys sales and marketing function, reflecting the companys small organizational scale and a web-first ABM approach. Governance emphasized enrichment rules and data capture flows that feed account intelligence into ongoing commercial processes, while the deployment model remained focused on client-side website instrumentation and inline form enrichment using Leadenhancer. | |
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 | ||
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||