A/S A. P. Botved Technographics
A/S A. P. Botved Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A/S A. P. Botved and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 A/S A. P. Botved employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A/S A. P. Botved has purchased the following applications: Microsoft 365 for Collaboration in 2018, Leadenhancer for Account Based Marketing in 2018, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A/S A. P. Botved is running and its propensity to invest more and deepen its relationship with Microsoft , Leadenhancer , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A/S A. P. Botved revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A/S A. P. Botved intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A/S A. P. Botved Tech Stack and Enterprise Applications
A/S A. P. Botved Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 A/S A. P. Botved implemented Microsoft 365 to provide core Collaboration capabilities for its 25 person distribution business. The deployment is a cloud-hosted Microsoft 365 tenant that is discoverable on the company website, and it serves as the central productivity and collaboration layer supporting email, document storage and browser-based productivity for the organization.
The Microsoft 365 configuration aligns with typical Collaboration deployments for small enterprises, leveraging mailbox and calendaring, SharePoint document libraries, OneDrive file sync and real time collaboration through Teams for operational, sales and administrative workflows. Governance is oriented around tenant administration, user account provisioning and role based access to corporate content, with the public website showing evidence of Microsoft 365 services being active for the company domain.
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A/S A. P. Botved CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Leadenhancer | Legacy | Leadenhancer | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018 A/S A. P. Botved implemented Leadenhancer on its website to enable Account Based Marketing for its Denmark-based distribution business. The deployment of Leadenhancer focused on instrumenting the corporate website to identify visiting accounts and capture enriched lead signals for the companys commercial activities.
Leadenhancer was configured to provide visitor to account identification and firmographic enrichment, with web-based lead enrichment and form augmentation used to increase account context at capture. The implementation leveraged category-aligned capabilities such as intent signal capture and account-level profiling to support targeted outreach and segmentation within Account Based Marketing workflows.
Operational coverage centered on the website and the companys sales and marketing function, reflecting the companys small organizational scale and a web-first ABM approach. Governance emphasized enrichment rules and data capture flows that feed account intelligence into ongoing commercial processes, while the deployment model remained focused on client-side website instrumentation and inline form enrichment using Leadenhancer.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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A/S A. P. Botved ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, A/S A. P. Botved deployed New Relic APM for Application Performance Management to instrument and monitor its public website. The deployment centered on installing New Relic APM agents in the web application and server processes, complemented by browser-side instrumentation to capture real user interactions, transaction traces, error data, and performance metrics. New Relic APM serves as the primary application performance monitoring layer for the website, providing dashboards, transaction-level visibility, and centralized telemetry for technical owners.
Operational coverage is focused on website operations and the small IT team supporting distribution and customer-facing functions, with monitoring data feeding incident triage and development prioritization workflows. Governance was structured around configured dashboards and alerting thresholds within New Relic APM, with role-based access for developers and operations staff to support ongoing problem diagnosis and uptime oversight. This implementation links A/S A. P. Botved, New Relic APM, and Application Performance Management to the business functions responsible for site reliability and customer experience.
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A/S A. P. Botved PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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A/S A. P. Botved IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at A/S A. P. Botved
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Apps Being Evaluated by A/S A. P. Botved Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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