A.S.R.
A.S.R. Technographics
A.S.R. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A.S.R. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4155 A.S.R. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A.S.R. has purchased the following applications: Oracle Cloud HCM for Core HR in 2015, Microsoft 365 for Collaboration in 2015, Blue Billywig Platform for Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A.S.R. is running and its propensity to invest more and deepen its relationship with Oracle , Keylane , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A.S.R. revenues, which have grown to $1.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A.S.R. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A.S.R. Tech Stack and Enterprise Applications
A.S.R. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2015 | 2016 |
In 2015, A.S.R. implemented Oracle Cloud HCM in the Core HR category. The program was executed from the IT & C department within the Staven domain with a senior project manager accountable for delivery of the Oracle Cloud HCM implementation.
The implementation encompassed Oracle Cloud HCM modules for core HR and workforce records, payroll integration via NGA NL Payroll, recruiting and onboarding workflows, a learning platform, and an HR helpdesk capability. Configuration work focused on HR data model alignment, role based security, recruiting process automation, onboarding task orchestration, learning management setup, and service desk ticketing tied to employee records.
Integrations were built between Oracle Cloud HCM and NGA NL Payroll, plus a range of internal and external systems to support payroll feeds, candidate and employee data synchronization, learning transcripts, and HR service interactions. The overall deployment followed a SaaS oriented architecture centered on Oracle Cloud HCM as the canonical Core HR system and integrated supplier services for NL payroll processing.
Governance included supplier management for Oracle and NGA, organizational change management within HR and broader people operations, and cross functional coordination between HR and IT for rollout and cutover activities. The program scope covered HR business functions including payroll administration, talent acquisition, onboarding, learning and HR service delivery under a centralized Core HR platform.
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Pension Administration | HCM |
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2025 | 2026 |
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A.S.R. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, A.S.R. implemented Microsoft 365 to provision Collaboration capabilities across its corporate environment. The Microsoft 365 deployment is evident on A.S.R.'s public website, and the implementation was positioned to support corporate productivity, document workflows, and employee communication for the insurer.
Microsoft 365 was provisioned as a cloud-hosted SaaS productivity platform delivering email and calendaring, document collaboration and cloud storage, and team communication and productivity applications consistent with the Collaboration category. Configuration emphasis aligned with collaboration best practices, including centralized administration, role based access controls, managed document libraries, and tenant level policy controls for content governance.
Operational coverage targeted enterprise functions such as IT, HR, legal, and corporate communications to enable internal collaboration and knowledge sharing across A.S.R.'s workforce. Governance focused on administrative controls, content classification and access governance typical of Collaboration implementations, establishing the relationship A.S.R. Microsoft 365 Collaboration corporate productivity and internal communication.
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Collaboration | Collaboration |
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2017 | 2017 |
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A.S.R. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Billywig | Legacy | Blue Billywig Platform | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, A.S.R. deployed the Blue Billywig Platform to manage content on its website. A.S.R., the Netherlands-based insurance company, uses the Blue Billywig Platform as its Content Management solution to centralize web-facing content and media delivery across its corporate site.
The implementation of the Blue Billywig Platform emphasizes content authoring and digital asset capabilities common to Content Management systems, including templated content components, embedded media delivery, and editorial workflow controls. Configuration work focused on web publishing pipelines and content staging to support marketing and corporate communications content lifecycles.
Operational coverage is centered on the corporate website, with primary business functions impacted including marketing, communications, and customer-facing content operations. Governance was aligned to editorial approval workflows and role-based publishing permissions to ensure standardized review and release processes for web content.
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Enterprise Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2018 | 2018 |
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A.S.R. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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A.S.R. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2018 | 2019 |
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A.S.R. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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A.S.R. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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Vulnerability Management | CyberSecurity |
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2024 | 2025 |
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IT Decision Makers and Key Stakeholders at A.S.R.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by A.S.R. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from A.S.R. IT executives and key decision makers. This section highlights A.S.R.'s latest recorded technology evaluations, including IBM EntireX (Formerly Software AG EntireX) for Database Management on 2025-11-10, TCS BaNCS for Core Banking on 2025-03-13, and SimCorp Dimension for Portfolio and Investment Management on 2024-07-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the A.S.R. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-10 | A.S.R. | Evaluated | IBM | IBM EntireX (Formerly Software AG EntireX) | Database Management | IaaS |
| 2025-03-13 | A.S.R. | Evaluated | Tata Consultancy Services | TCS BaNCS | Core Banking | ERP Services and Operations |
| 2024-07-04 | A.S.R. | Evaluated | SimCorp | SimCorp Dimension | Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD A.S.R. Technographics
A.S.R. is a Insurance organization based in Netherlands,
with around 4155 employees and annual revenues of $1.05 billion.
A.S.R. operates a diverse technology stack with applications such as
Oracle Cloud HCM, Microsoft 365 and Blue Billywig Platform,
covering areas like Core HR, Collaboration and Content Management.
A.S.R. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Blue Billywig.
A.S.R. recently adopted applications including
Keylane LeanApps Life in 2025, Recast Application Workspace in 2024 and Blue Billywig Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of A.S.R.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates A.S.R.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete A.S.R. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.