New Malden, KT3 4NB,
United Kingdom
A.W.Champion Technographics
A.W.Champion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A.W.Champion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 206 A.W.Champion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A.W.Champion has purchased the following applications: Adobe Commerce (ex Magento) for eCommerce in 2022, dotdigital Engagement Cloud for Customer Engagement in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A.W.Champion is running and its propensity to invest more and deepen its relationship with Adobe Systems , Lipscore , dotdigital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A.W.Champion revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A.W.Champion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A.W.Champion Tech Stack and Enterprise Applications
A.W.Champion eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, A.W.Champion implemented Adobe Commerce (ex Magento) as its eCommerce storefront on https://www.championtimber.com. The Adobe Commerce implementation serves as the primary online channel for the UK timber and building materials distributor, hosting the product catalog, online merchandising and direct customer ordering workflows.
The deployment focused on core Adobe Commerce modules including product catalog management, cart and checkout flows, customer account management and promotions, aligning with standard eCommerce functional patterns. Configuration emphasized catalog attributes, SKU-level listings and merchandising controls to reflect distributor pricing and product hierarchies, with governance retained by internal eCommerce and IT stakeholders for content updates and release management. The implementation is surfaced on the corporate website and centralizes online order capture, merchandising and customer self-service for sales and operations teams across the United Kingdom.
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Product Review Management | eCommerce |
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2022 | 2022 |
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A.W.Champion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2022 | 2022 |
In 2022, A.W.Champion implemented dotdigital Engagement Cloud on their website. The deployment places dotdigital Engagement Cloud in the Customer Engagement category and establishes the application as the primary web-facing tool for online customer communications for the UK distribution business.
The implementation configures capabilities typical of Customer Engagement platforms, including email marketing, on-site messaging, segmentation and automated customer journeys to capture and act on website interactions. Configuration work centers on template-driven campaign management, subscriber list segmentation and event-triggered workflows consistent with dotdigital Engagement Cloud functionality. The full application name dotdigital Engagement Cloud is used to describe the platform managing campaign content, subscriber lists and engagement reporting.
Operational coverage is focused on marketing led customer communications across A.W.Champion's UK operations, supporting online lead capture and customer retention activities on championtimber.com. Governance emphasis is on consent management, suppression lists and campaign approval workflows to align engagement activity with commercial and compliance requirements. The rollout is web-centric and scoped to e-commerce and customer engagement touchpoints on the company website.
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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A.W.Champion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, A.W.Champion implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services to host its public website. The Microsoft Azure Cloud Services deployment centralized web hosting and leveraged cloud compute and scalable storage capabilities consistent with the Application Hosting and Computing Services category, providing the infrastructure for the company website at championtimber.com.
The implementation focused on web hosting, compute provisioning, storage configuration and network routing typical of Application Hosting and Computing Services, with operational ownership by the company IT operations team in the United Kingdom. Integrations are concentrated on the website stack and browser-facing services as observed from the site source, and governance follows standard cloud operational practices including centralized provisioning and role based access controls for web operations.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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A.W.Champion CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at A.W.Champion
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Apps Being Evaluated by A.W.Champion Executives
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