Barton, 2600, ACT,
Australia
AADA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AADA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 AADA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AADA has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Microsoft 365 for Collaboration in 2015, Microsoft Dynamics 365 Customer Engagement for Customer Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AADA is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AADA revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AADA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, AADA implemented Microsoft Dynamics 365 for Finance and Operations to establish a unified ERP Financial backbone for finance and operations workflows. AADA adopted Microsoft Dynamics 365 for Finance and Operations to centralize core financial processes and support accounting, procurement, and operational finance functions across the organization.
The implementation focused on standard ERP Financial modules including general ledger, accounts payable, accounts receivable, procurement ordering, inventory control, and financial reporting. Configuration emphasized role based security, workflow automation for invoice and purchase approvals, and configurable financial dimensions consistent with Microsoft Dynamics 365 for Finance and Operations functional patterns.
Operational coverage concentrated on the finance and operations teams within the 50 person organization, with a phased approach to enable stable month end close and procurement workflows before broader process adoption. Governance centered on establishing internal administrators and procedural controls, and the program included an explicit requirement to obtain and maintain Microsoft Dynamics 365 F&O certifications to sustain operational competency and compliance with Microsoft platform updates.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Customer Engagement | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019, AADA implemented Microsoft Dynamics 365 Customer Engagement. The deployment established a centralized Customer Engagement platform to consolidate contact and account management and to provide a single source of truth for member and customer records.
The engagement covered complete design and configuration of the Microsoft Dynamics 365 Customer Engagement CRM, including core contact and account data models, sales automation, service case management, form and view customization, and workflow automation consistent with Customer Engagement capabilities. Configuration work emphasized role based security and custom entities to align system behavior with AADA business processes for a 50 employee organization.
The implementation included integrations with key third party products to enable data synchronization and process orchestration, using API oriented integration patterns and connector based flows where appropriate. Operational coverage focused on membership management, customer support and business development functions across AADA operations in Australia.
Governance and rollout followed a phased approach with configuration validation, testing and end user training, and established change control and data ownership rules to manage updates to the CRM configuration and customizations. The program centered on sustaining configuration discipline for ongoing administration of Microsoft Dynamics 365 Customer Engagement.
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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