Dallas, 75219, TX,
United States
AB Brands Technographics
AB Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AB Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 AB Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AB Brands has purchased the following applications: Forms/Email Based ATS for Applicant Tracking System in 2020, Microsoft 365 for Collaboration in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AB Brands is running and its propensity to invest more and deepen its relationship with In-House Applications , Microsoft , Insperity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AB Brands revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AB Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AB Brands Tech Stack and Enterprise Applications
AB Brands HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | Forms/Email Based ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, AB Brands deployed an in-house Forms/Email Based ATS as their Applicant Tracking System. The web-based implementation captures candidate submissions through the company careers page using structured forms and inbound email routing, and stores applicant records inside the in-house application stack. For a 20-employee consumer packaged goods company, the Forms/Email Based ATS centralizes candidate intake, basic resume capture, and job posting workflows to support recruiting and hiring functions.
Configuration emphasized form field schemas, automated email routing rules, and manual review queues, reflecting core Applicant Tracking System workflows for requisition intake, screening, and shortlisting. The Forms/Email Based ATS operates directly on the corporate careers web page and feeds hiring activity into internal HR processes, with system administration and governance managed by AB Brands in-house. Rollout and operation were limited in scope to recruitment activities and the company website, with procedural controls established for application review and form update cadence.
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AB Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, AB Brands implemented Microsoft 365 to provide Collaboration capabilities supporting internal communication and document management business functions. AB Brands Microsoft 365 deployment centers on cloud hosted productivity services and includes core collaboration features such as email, file storage, and team collaboration to support day to day office work for a 20 person consumer packaged goods firm.
Configuration emphasized tenant level administration and user provisioning for all employees in the United States, with SharePoint site structure and OneDrive provisioning used for document management and file synchronization. Operational scope covers internal teams responsible for operations, commercial coordination, and administrative workflows, with governance implemented through administrative controls, access permissions, and a phased onboarding sequence for user accounts and mailbox configuration.
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AB Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017 AB Brands provisioned Microsoft Azure Cloud Services to host its public website, implementing Application Hosting and Computing Services as the primary cloud platform. The implementation centers on Microsoft Azure Cloud Services for web application hosting and front end content delivery, aligning Application Hosting and Computing Services with the companys external customer experience and web operations.
Configuration and operational scope focus on hosted web app compute and cloud storage for site assets, with platform-managed services used to serve and scale site content. Operational ownership is centralized within the small company tech and marketing function, and the deployment includes standard website integrations such as DNS routing and TLS certificate management to support the live site.
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AB Brands Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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PEO (Professional Employer Organization) | Professional Services |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at AB Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Controller | Director | Finance | |
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Corporate Financial Controller | Director | Finance | |
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Co-Owner and Director, Human Resources | Director | HR | |
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Director, Operations & Administration | Director | Finance | |
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President | CXO | Finance | |
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Senior Staff Accountant | Manager | Finance | |
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Apps Being Evaluated by AB Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||