Bury St Edmunds, IP33 3TT,
United Kingdom
Abbeycroft Leisure Technographics
Abbeycroft Leisure Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abbeycroft Leisure and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 487 Abbeycroft Leisure employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abbeycroft Leisure has purchased the following applications: MHR iTrent HR for Core HR in 2018, Chaport for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abbeycroft Leisure is running and its propensity to invest more and deepen its relationship with MHR (formerly MidlandHR) , Chaport , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abbeycroft Leisure revenues, which have grown to $12.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abbeycroft Leisure intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abbeycroft Leisure Tech Stack and Enterprise Applications
Abbeycroft Leisure HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MHR (formerly MidlandHR) | Legacy | MHR iTrent HR | Core HR | HCM | n/a | 2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Abbeycroft Leisure AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chaport | Legacy | Chaport | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Abbeycroft Leisure implemented Chaport on its public website. The deployment uses Chaport as a Chatbots and Conversational AI application to provide a customer-facing conversational layer for web visitors.
Configuration centered on a web chat widget and conversational workflows, including pre-built response templates, automated greeting triggers, and session handoff to human operators. The implementation leveraged Chaport features for real-time messaging and basic interaction logging to support front-line inquiry handling.
The Chaport deployment is integrated directly into the Abbeycroft Leisure website, delivering digital customer engagement across its United Kingdom operations and leisure facilities. Operational coverage focused on customer service and guest relations teams, using the chat channel to capture visitor questions, booking enquiries, and routine service requests.
Operational governance included defining operator access, escalation paths, and message handling procedures to align chat handling with existing service processes. Data retention and privacy settings were configured to match web-facing communications requirements.
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Abbeycroft Leisure Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Abbeycroft Leisure implemented Microsoft 365 as its Collaboration platform. The company’s public website shows Microsoft 365 in use, indicating Microsoft 365 is the organization's primary collaboration and productivity suite.
The Microsoft 365 deployment aligns with cloud-hosted tenant architecture and leverages core Microsoft 365 components such as Exchange Online for email, SharePoint Online for document management, Microsoft Teams for meetings and chat, OneDrive for file synchronization, and Office desktop and web applications. These components enable standard Collaboration workflows including document co-authoring, shared intranet content, and synchronous and asynchronous teamwork.
Governance for Microsoft 365 Collaboration centers on tenant-level administration, user provisioning, access controls, and information governance policies, connecting IT operations with administrative and operational business functions. The presence of Microsoft 365 on the Abbeycroft Leisure website signals the integration of cloud collaboration services into both internal communications and outward-facing digital channels.
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Abbeycroft Leisure CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2022 | 2022 |
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Abbeycroft Leisure PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
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2017 | 2017 |
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Abbeycroft Leisure IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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|
Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Abbeycroft Leisure
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Abbeycroft Leisure Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||