Abbvie Italy
Abbvie Italy Technographics
Abbvie Italy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abbvie Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Abbvie Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abbvie Italy has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2018, Veeva CRM for CRM in 2014, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abbvie Italy is running and its propensity to invest more and deepen its relationship with Adobe Systems , Veeva Systems , Walls.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abbvie Italy revenues, which have grown to $511.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abbvie Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abbvie Italy Tech Stack and Enterprise Applications
Abbvie Italy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2018 | 2018 |
In 2018, Abbvie Italy deployed Adobe Experience Manager. Abbvie Italy implemented Adobe Experience Manager to centralize website assets and support marketing and web content operations, linking the application Adobe Experience Manager with the Apps Category Digital Asset Management and the organization’s digital communications function.
The implementation focused on Digital Asset Management capabilities that are typical of the category, including a centralized asset repository, metadata schema and taxonomy management, automated rendition generation, search and tagging, and workflow driven approval for asset publication. Adobe Experience Manager was configured to surface approved assets into site templates and editorial pages, enabling consolidated authoring and asset reuse across web properties.
Operational ownership is aligned to marketing and corporate communications teams in Italy, with content authors and approvers managed through role based authoring and governance processes. The deployment follows a standard Adobe Experience Manager author and publish topology to separate content creation from live delivery, supporting editorial workflows and controlled publishing cadence for the corporate website.
The narrative connects Abbvie Italy, Adobe Experience Manager, Digital Asset Management, and website content management as the primary business function, describing how the solution functions as the central content and asset management layer for the corporate site.
|
Abbvie Italy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014 Abbvie Italy implemented Veeva CRM, CRM to centralize field customer interactions and consent management. The deployment was led from the Customer Excellence department and targeted field data capture workflows used by sales and medical liaison teams.
Implementation included a digital consent capture workflow built around the FirmaGrafoCerta by Namirial app for advanced biometric signature capture on mobile devices. Veeva CRM was configured to store and index signed consent records, to run CRM Survey workflows for quantitative and qualitative internal research, and to deliver tailored reporting views for consent monitoring and analysis.
Integration work ingested signed consents collected by field users on Apple devices into Veeva CRM, linking signature artifacts and survey responses to individual customer records. Operational coverage encompassed field users and the Customer Excellence team in Abbvie Italy, with impacts on sales, medical affairs and market research processes.
Governance and process controls were formalized through the development of an online tutorial for the FirmaGrafoCerta app, defined procedures for both digital and non digital consent collection, and report-driven monitoring executed by the Customer Excellence team. Documented outcomes include the online tutorial, the digitalization and management of the consent collection process, and the integration of collected consents into Veeva CRM.
|
 |
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Abbvie Italy TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Abbvie Italy implemented OneTrust Cookie Consent on its public website, deploying OneTrust Cookie Consent to manage user consent and cookie classification across their web properties. The deployment is aligned with Governance, Risk and Compliance requirements for cookie governance and consent capture on the abbvie.it site.
Configuration centers on standard cookie consent capabilities, including a configurable cookie banner and preference center, automated cookie scanning and categorization, client side script blocking tied to consent state, and persistent consent logging for auditability. Operational ownership spans privacy and legal stakeholders with operational touchpoints for marketing and IT, centralizing consent policy configuration and providing a single repository of consent records to support compliance workflows.
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
Abbvie Italy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Abbvie Italy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Abbvie Italy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Abbvie Italy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abbvie Italy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abbvie Italy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Abbvie Italy Technographics
Abbvie Italy is a Life Sciences organization based in Italy,
with around 1600 employees and annual revenues of $511.0 million.
Abbvie Italy operates a diverse technology stack with applications such as
Adobe Experience Manager, Veeva CRM and OneTrust Cookie Consent,
covering areas like Digital Asset Management, CRM and Governance, Risk and Compliance.
Abbvie Italy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Veeva Systems and OneTrust.
Abbvie Italy recently adopted applications including
Walls.io in 2022, Cloudflare CDN in 2022 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abbvie Italy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Abbvie Italy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abbvie Italy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.