Abbvie Italy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abbvie Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Abbvie Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abbvie Italy has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2018, Veeva CRM for CRM in 2014, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abbvie Italy is running and its propensity to invest more and deepen its relationship with Adobe Systems , Veeva Systems , Walls.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abbvie Italy revenues, which have grown to $511.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abbvie Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014 Abbvie Italy implemented Veeva CRM, CRM to centralize field customer interactions and consent management. The deployment was led from the Customer Excellence department and targeted field data capture workflows used by sales and medical liaison teams.
Implementation included a digital consent capture workflow built around the FirmaGrafoCerta by Namirial app for advanced biometric signature capture on mobile devices. Veeva CRM was configured to store and index signed consent records, to run CRM Survey workflows for quantitative and qualitative internal research, and to deliver tailored reporting views for consent monitoring and analysis.
Integration work ingested signed consents collected by field users on Apple devices into Veeva CRM, linking signature artifacts and survey responses to individual customer records. Operational coverage encompassed field users and the Customer Excellence team in Abbvie Italy, with impacts on sales, medical affairs and market research processes.
Governance and process controls were formalized through the development of an online tutorial for the FirmaGrafoCerta app, defined procedures for both digital and non digital consent collection, and report-driven monitoring executed by the Customer Excellence team. Documented outcomes include the online tutorial, the digitalization and management of the consent collection process, and the integration of collected consents into Veeva CRM.
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Marketing Automation | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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