Abc Autotech Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abc Autotech and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Abc Autotech employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abc Autotech has purchased the following applications: OxiMailing for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abc Autotech is running and its propensity to invest more and deepen its relationship with Oxemis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abc Autotech revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abc Autotech intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oxemis | Legacy | OxiMailing | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015 Abc Autotech implemented OxiMailing to support website-driven marketing operations. The deployment uses OxiMailing as the central Marketing Automation platform for the company website, orchestrating email campaigns and capturing subscribers for marketing and customer communications. OxiMailing is actively used on the Abc Autotech website to host signup forms, manage mailing lists, and deliver promotional and transactional messages.
Implementation scope centered on the marketing function within Abc Autotech's Mauritius operations, with the marketing team operating campaign creation, template management, and list segmentation. Functional capabilities implemented include email campaign management, embedded website forms for consented capture, automated mailing workflows, template editing, and delivery tracking and reporting consistent with Marketing Automation practices. Governance was structured around subscription consent management and campaign approval workflows to align online capture with operational processes.
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