AI Buyer Insights:

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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

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● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

Abena Produktion
Location
Losnitz-mark 23,
Zorbig, 6780,
Germany
Website
https://www.abena.de/
Phone
49 34956 660
Artw industry
Transportation
Employee
Revenue

Abena Produktion Technographics

Abena Produktion Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Abena Produktion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34 Abena Produktion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Abena Produktion has purchased the following applications: MeisterTask for Task Management in 2025, WooCommerce for eCommerce in 2022, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Abena Produktion is running and its propensity to invest more and deepen its relationship with Meister , Automattic , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Abena Produktion revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abena Produktion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Abena Produktion Tech Stack and Enterprise Applications

Abena Produktion HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Meister Legacy MeisterTask Task Management HCM n/a 2025 2025
In 2025, Abena Produktion began a phased rollout of MeisterTask in its German branch, deploying MeisterTask as its Task Management application. The program targeted consolidation of project workflows into a centralized 'master project' dashboard to improve visibility for project-based work and reduce internal email volume. The implementation emphasized a template-driven configuration model and task board standardization, using MeisterTask project templates to codify recurring project structures and task workflows. Functional capabilities configured include shared project boards, a centralized master project dashboard for cross-project visibility, role-based access controls, and automated task status updates to support coordination across teams. Rollout started with a small working group and a leadership adoption phase, establishing governance for template versioning and template ownership, and a staged expansion plan for broader user adoption across the organisation. The approach centers on standardizing processes via templates and governance, with plans to expand users throughout Abena Produktion as templates and standardized workflows are adopted, and reported outcomes include improved project visibility and reduced email volume for project coordination.
Abena Produktion eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2022 2022
In 2022, Abena Produktion implemented WooCommerce to power an eCommerce storefront on its corporate website. The deployment uses WooCommerce as a WordPress plugin embedded in Abena Produktion's site architecture, providing product catalog management, cart and checkout workflows, pricing controls, product pages, and order management capabilities. Functional scope centers on customer-facing online sales and order capture for Abena Produktion's transportation business, with WooCommerce store administration used for catalog updates, inventory visibility, and back-office order processing. Operational responsibility is held by the company’s internal web and sales staff, who manage the WooCommerce configuration through WordPress roles and capabilities and enforce publishing and order handling workflows to govern product content and transactions.
Abena Produktion CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
In 2017 Abena Produktion implemented Hotjar on its public website to capture qualitative user behavior and support Customer Experience initiatives. The Hotjar implementation consists of the vendor's page-level tracking script embedded across site pages to record session replays, generate heatmaps, and collect on-page feedback and survey responses, reflecting standard Hotjar capabilities for digital experience analysis. The deployment scope is the corporate website, where Hotjar data is used to inform web usability and customer engagement workflows within marketing and digital operations. Configuration and ongoing use emphasize Visitor behavior instrumentation, funnel observation, and feedback collection, with insights consumed by internal teams responsible for website content and user experience.
Marketing Automation CRM 2021 2021
Tag Management CRM 2017 2017
Abena Produktion ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2022 2022
Abena Produktion PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2021 2021
Abena Produktion PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Abena Produktion IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016

IT Decision Makers and Key Stakeholders at Abena Produktion

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Abena Produktion Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abena Produktion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abena Produktion digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Abena Produktion Technographics
Abena Produktion is a Transportation organization based in Germany, with around 34 employees and annual revenues of $5.0 million.
Abena Produktion operates a diverse technology stack with applications such as MeisterTask, WooCommerce and Hotjar, covering areas like Task Management, eCommerce and Customer Experience.
Abena Produktion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Meister, Automattic and Contentsquare.
Abena Produktion recently adopted applications including MeisterTask in 2025, WooCommerce in 2022 and Atlassian Jira Service Desk in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abena Produktion’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Abena Produktion’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abena Produktion technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.