Abena Produktion Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abena Produktion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34 Abena Produktion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abena Produktion has purchased the following applications: MeisterTask for Task Management in 2025, WooCommerce for eCommerce in 2022, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abena Produktion is running and its propensity to invest more and deepen its relationship with Meister , Automattic , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abena Produktion revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abena Produktion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Meister | Legacy | MeisterTask | Task Management | HCM | n/a | 2025 | 2025 |
In 2025, Abena Produktion began a phased rollout of MeisterTask in its German branch, deploying MeisterTask as its Task Management application. The program targeted consolidation of project workflows into a centralized 'master project' dashboard to improve visibility for project-based work and reduce internal email volume.
The implementation emphasized a template-driven configuration model and task board standardization, using MeisterTask project templates to codify recurring project structures and task workflows. Functional capabilities configured include shared project boards, a centralized master project dashboard for cross-project visibility, role-based access controls, and automated task status updates to support coordination across teams.
Rollout started with a small working group and a leadership adoption phase, establishing governance for template versioning and template ownership, and a staged expansion plan for broader user adoption across the organisation. The approach centers on standardizing processes via templates and governance, with plans to expand users throughout Abena Produktion as templates and standardized workflows are adopted, and reported outcomes include improved project visibility and reduced email volume for project coordination.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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