Abena Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abena and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Abena employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abena has purchased the following applications: Dynamicweb CMS for Web Content Management in 2008, Salesforce Pardot for Marketing Automation in 2021, Atlassian Jira Service Desk for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abena is running and its propensity to invest more and deepen its relationship with Dynamicweb Software , Salesforce , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abena revenues, which have grown to $42.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abena intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynamicweb Software | Legacy | Dynamicweb CMS | Web Content Management | Content Management | n/a | 2008 | 2008 |
In 2008 Abena implemented Dynamicweb CMS for Web Content Management on its corporate website. The implementation established Dynamicweb CMS as the primary platform for managing Abena's online content in Sweden.
The deployment emphasized core Web Content Management capabilities, including template driven page rendering, centralized media library, content authoring and approval workflows, URL and SEO controls, and web forms for customer inquiries. Configuration work focused on reusable templates and role based permissions to enable small marketing and web operations teams to create and publish localized pages efficiently.
Operational scope centered on Abena's Sweden website, with day to day ownership by marketing and web operations for editorial control and content governance. Governance incorporated staged content approvals and user role segmentation to manage publishing across product and marketing pages. Public signals identify Dynamicweb CMS as the active content platform on Abena's website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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