Aberdeen, AB15 6DF,
United Kingdom
Aberdeen Journals Technographics
Aberdeen Journals Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aberdeen Journals and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 279 Aberdeen Journals employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aberdeen Journals has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2017, Microsoft 365 for Collaboration in 2020, vi By Outbrain for Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aberdeen Journals is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , video intelligence AG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aberdeen Journals revenues, which have grown to $39.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aberdeen Journals intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aberdeen Journals Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| video intelligence AG | Legacy | vi By Outbrain | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Aberdeen Journals deployed vi By Outbrain on its public website. Aberdeen Journals uses vi By Outbrain as a Content Management solution to support website content publishing and audience engagement on pressandjournal.co.uk.
Deployment is implemented as embedded site components and client-side recommendation widgets served on pressandjournal.co.uk, centralizing video and rich media delivery through the vi By Outbrain platform. Functional capabilities implemented align with Content Management norms including video hosting and playback, metadata-driven content organization, and on-page content recommendation modules. The vi By Outbrain application is configured to manage media assets, serve personalized recommendations, and surface curated video content within article and homepage placements.
Operational scope covers editorial and audience engagement workflows, where editorial teams manage asset ingestion, metadata tagging, and publishing controls inside the vi By Outbrain interface. Governance and workflow changes focused on editorial publishing rules, recommendation configurations, and content lifecycle controls to ensure consistent on-site presentation. No external system integrations were specified in the source, the implementation is described as embedded on the site.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
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|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
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Marketing Analytics | CRM |
|
2022 | 2022 |
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Marketing Automation | CRM |
|
2015 | 2015 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
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|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
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Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
|
2022 | 2022 |
|
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Content Delivery Network | IaaS |
|
2020 | 2020 |
|
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Content Delivery Network | IaaS |
|
2022 | 2022 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Aberdeen Journals
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aberdeen Journals Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||