Aberdeen Journals
Lang Stracht,
Aberdeen, AB15 6DF,
United Kingdom
Aberdeen, AB15 6DF,
United Kingdom
44 12 2434-3311
Manufacturing
Aberdeen Journals Technographics
Aberdeen Journals Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aberdeen Journals and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 279 Aberdeen Journals employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aberdeen Journals has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2017, Microsoft 365 for Collaboration in 2020, vi By Outbrain for Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aberdeen Journals is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , video intelligence AG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aberdeen Journals revenues, which have grown to $39.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aberdeen Journals intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aberdeen Journals Tech Stack and Enterprise Applications
Aberdeen Journals AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Aberdeen Journals implemented GumGum on its website. Aberdeen Journals deployed GumGum as an Artificial Intelligence Marketing application to support digital advertising and content monetization on the Press and Journal site, aligning the company, GumGum, and Artificial Intelligence Marketing with its online publishing operations.
The implementation was scoped to web delivery and configured via site-level script integration embedded in article templates to enable contextual ad placement and on-page content intelligence. Functional capabilities implemented include contextual advertising, image-based contextual analysis, and content-aware ad targeting, with operational ownership sitting with the digital advertising and marketing teams and configuration controls applied within editorial page markup and ad placement workflows.
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Aberdeen Journals Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Aberdeen Journals implemented Microsoft 365 in the Collaboration category. The deployment provisions a Microsoft 365 tenant and surfaces core collaboration services on the company website, indicating web based use of the platform across the organization of 279 employees.
Configuration focused on Microsoft 365 collaboration modules, including Exchange Online email, SharePoint content and intranet, Microsoft Teams collaboration and OneDrive file storage, aligning platform capabilities to Collaboration functional workflows. Microsoft 365 identity and access controls were configured to manage user provisioning and authentication for both internal users and web access, and information governance settings were applied for content retention and sharing controls. The implementation integrated Microsoft 365 collaboration workflows with the website content delivery and user access flows to support authenticated access and content publishing from the web interface. Governance was established at the tenant level with administrative role based assignments and data classification policies to standardize collaboration operations and compliance controls.
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Aberdeen Journals Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| video intelligence AG | Legacy | vi By Outbrain | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Aberdeen Journals deployed vi By Outbrain on its public website. Aberdeen Journals uses vi By Outbrain as a Content Management solution to support website content publishing and audience engagement on pressandjournal.co.uk.
Deployment is implemented as embedded site components and client-side recommendation widgets served on pressandjournal.co.uk, centralizing video and rich media delivery through the vi By Outbrain platform. Functional capabilities implemented align with Content Management norms including video hosting and playback, metadata-driven content organization, and on-page content recommendation modules. The vi By Outbrain application is configured to manage media assets, serve personalized recommendations, and surface curated video content within article and homepage placements.
Operational scope covers editorial and audience engagement workflows, where editorial teams manage asset ingestion, metadata tagging, and publishing controls inside the vi By Outbrain interface. Governance and workflow changes focused on editorial publishing rules, recommendation configurations, and content lifecycle controls to ensure consistent on-site presentation. No external system integrations were specified in the source, the implementation is described as embedded on the site.
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Aberdeen Journals CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Aberdeen Journals ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Aberdeen Journals TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Aberdeen Journals IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Aberdeen Journals CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Aberdeen Journals
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aberdeen Journals Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aberdeen Journals IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aberdeen Journals digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aberdeen Journals Technographics
Aberdeen Journals is a Manufacturing organization based in United Kingdom,
with around 279 employees and annual revenues of $39.5 million.
Aberdeen Journals operates a diverse technology stack with applications such as
GumGum, Microsoft 365 and vi By Outbrain,
covering areas like Artificial Intelligence Marketing, Collaboration and Content Management.
Aberdeen Journals has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Microsoft and video intelligence AG.
Aberdeen Journals recently adopted applications including
vi By Outbrain in 2022, Viafoura Conversations in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aberdeen Journals’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aberdeen Journals’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aberdeen Journals technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.