Bangalore, 560103,
India
abof Technographics
abof Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by abof and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 abof employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that abof has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, IBM Commerce for eCommerce in 2016, Oracle CX Cloud for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems abof is running and its propensity to invest more and deepen its relationship with Google , IBM , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing abof revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for abof intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
abof Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, abof implemented Google Workspace (Formerly Google G-Suite) as its principal Collaboration platform. The deployment leverages Google Workspace core services including Gmail, Drive, Calendar, Docs and the Admin console to centralize email, document collaboration and scheduling across the organization.
The cloud hosted domain managed Google Workspace instance is surfaced on abof's website and supports the company's India operations. Operational coverage includes approximately 250 employees across marketing, product, customer support and supply chain, with governance applied through Google Workspace administrative controls for account provisioning, group management and policy enforcement.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Commerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016 abof implemented IBM Commerce to power its online fashion portal abof.com, adopting a purpose-built eCommerce platform to serve millennial shoppers. The deployment positioned IBM Commerce as the primary storefront and customer engagement layer for abof, aligning platform capabilities with online merchandising and digital marketing objectives.
The implementation emphasized personalization and customer engagement capabilities, with IBM Commerce configured for targeted product recommendations, promotional personalization, and adaptive storefront experiences. Order fulfillment functionality and order management workflows were implemented to provide seamless order fulfillment options, alongside catalog and checkout configurations common to eCommerce operations.
Operationally the IBM Commerce deployment centralized commerce operations for abof.com across merchandising, marketing, customer service, and fulfillment teams, providing a scalable platform architecture to support traffic and catalog growth. Outcomes called out by the vendor included an enhanced personalized shopping experience tailored to millennial shoppers, scalable platform behavior, and innovative customer engagement features made available through IBM Commerce.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CX Cloud | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, abof implemented Oracle CX Cloud to deliver Customer Experience on its consumer facing website abof.com. The deployment used Oracle CX Cloud as a cloud delivered suite to manage web customer journeys, customer profile unification, and digital marketing orchestration for site level interactions.
Oracle CX Cloud was integrated directly with the abof website to capture customer interactions and enable real time personalization and behavioral targeting, supporting e commerce flows and promotional experiences. The implementation focused on marketing, e commerce, and customer service functions, with governance organized through a centralized marketing operations process and a staged rollout of experience templates across site pages.
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Marketing Automation | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at abof
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by abof Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||