About You Technographics
About You Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by About You and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1283 About You employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that About You has purchased the following applications: Klarna Payments for Payment Processing in 2023, Personio Absence Management for Absence and Leave Management in 2021, Centric Planning for Retail Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems About You is running and its propensity to invest more and deepen its relationship with Klarna , Personio , Centric Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing About You revenues, which have grown to $2.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for About You intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About You Tech Stack and Enterprise Applications
About You ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2023 | 2023 |
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About You HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio Absence Management | Absence and Leave Management | HCM | n/a | 2021 | 2021 |
In 2021, About You implemented Personio Absence Management in the Absence and Leave Management category to centralise HR workflows and improve employee experience across multiple European markets. Personio Absence Management was adopted as part of a broader move to consolidate HR functions into Personio, and About You later became an early adopter of Personio Conversations in 2022 to streamline HR request handling and case routing.
The implementation focused on core absence and leave functionality typical of the Absence and Leave Management category, including leave request intake, approval routing, shared absence calendars, and employee profile linked absence records. Configuration emphasized automated approval workflows and visibility for HR and people managers, with particular attention to routing cases when named contact persons were unavailable due to vacation, a pain point highlighted in the Conversations case.
Operational coverage extended across About You's European operations, positioning absence processes inside Personio alongside other HR functions to reduce fragmentation and improve employee experience. Governance changes concentrated on centralised HR workflows, standardized absence policies, and consistent approval rules, while Conversations provided a complementary channel to handle HR inquiries when primary contacts were absent.
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HR Service Delivery | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2020 | 2020 |
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About You ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric Software | Legacy | Centric Planning | Retail Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, About You implemented Centric Planning for Retail Management, joining a cohort of fashion retailers adopting the application to centralize assortment and planning activities. The deployment positions Centric Planning as the primary planning application for About You, aligning merchandising and buying functions with a product-centric planning cadence.
The Centric Planning implementation was configured to support assortment planning, visual reporting, and team collaboration, reflecting capabilities cited by other users of the solution. Configuration work focused on merchandising calendars, assortment workflows, and collaborative approval processes to standardize seasonal planning and product selection decisions.
Operational coverage for the rollout targeted merchandising, planning, and buying teams, with governance changes to embed crossfunctional review cycles and single source planning artifacts. Centric Planning was instrumented to surface visual reports for assortments and to enable team collaboration over product assortments, reducing reliance on fragmented spreadsheets and informal review threads.
Outcome signals reported by users include improved assortment planning, enhanced visual reporting, and stronger team collaboration, outcomes explicitly cited by Centric Software as benefits observed across adopters. The broader market uptake among leading fashion retailers underscores the application level demand for Centric Planning within Retail Management.
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About You Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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About You eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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About You CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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About You ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2021 | 2021 |
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About You TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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About You PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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About You IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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About You CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at About You
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by About You Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from About You IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the About You digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD About You Technographics
About You is a Retail organization based in Germany,
with around 1283 employees and annual revenues of $2.05 billion.
About You operates a diverse technology stack with applications such as
Klarna Payments, Personio Absence Management and Centric Planning,
covering areas like Payment Processing, Absence and Leave Management and Retail Management.
About You has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Personio and Centric Software.
About You recently adopted applications including
Klarna Payments in 2023, Centric Planning in 2023 and Scayle in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of About You’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates About You’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete About You technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.